SALESFORCE Einstein Analytics in IoT Analytics

SALESFORCE Einstein Analytics
California, USA
$10BN to $50BN
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SALESFORCE Einstein Analytics USP

Salesforce offers Einstein Analytics platform and IoT Cloud both of which have been powered by Thunder Wave Analytics. Einstein analytics platform integrates AI to the analytics workflow, enabling users to automatically create CRM insights. The platform's AI-augmented analytics provide insights about the past, while it also helps businesses in making future decisions. The AI helps optimize marketing campaigns, by recommending actions which improve customer service and boost sales. The platform also comprises specific role based KPIs, giving users access to the newest data from any IoT device. The platform is built on a secure and scalable platform and it offers seamless upgrades to ensure that the technology stays up to date. Request SALESFORCE Einstein Analytics Pricing to get more information.


Salesforce IoT cloud platform is powered by Thunder which ensures scalable, realtime event processing. Thunder gathers the data from devices, websites, applications, and customers and uses analytics to turn real-time data into real-time actions. IoT cloud also allows firms to link billions of connected devices, products, sensors, and apps to generate customer insights. The company also offers Einstein Analytics which is an AI powered analytics platform organizations to identify latest trends by connecting data from any source into Salesforce. It also offers tailor made templates, third-party apps, or custom-built dashboards so that the users can deploy anlytics in no time.

360 Quadrants

Strengths and Weaknesses
  • +10 Batch Data Processing
  • +12 Directly
  • +11 Real-time Streaming Data Processing (Data-in-Motion)
  • +7 Unstructured Data
  • +8 Hosted / On-Cloud
  • +10 Descriptive Analytics
  • +12 Predictive Analytics
  • +9 Databases
  • +7 Programming Language (such as R, Python, Java)
  • +12 Remote Support
  • +5 Marketing
  • +8 Operations/Production
  • +14 Sales
  • +10 Subscription / Licensing
  • +8 Charts and Graphs
  • +7 Customizable Dashboard
  • +8 Data Quality
  • +14 Data Visualization
  • +13 Image
  • +10 Master Data Management (MDM)
  • -5 Expensive
  • -14 Security Issues
  • -13 Poor customer support
  • -13 Through Partners / Third-Party Vendors
  • -6 Semi-Structured Data
  • -5 Structured Data
  • -7 On-Premise
  • -11 Diagnostics Analytics
  • -13 Prescriptive Analytics
  • -8 Microsoft Corporation Office (including Spreadsheet)
  • -11 On-Site Support
  • -10 Servers (such as Hadoop, Apache)
  • -11 Any other Integration type
  • -11 Customer Service
  • -6 Finance
  • -9 Full Time Equivalent
  • -7 Human Resources (HR)
  • -11 Per User Basis
  • -9 Product Development
  • -10 Supply Chain
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SALESFORCE Einstein Analytics presence in IoT Analytics Software aims to expand into new horizontal markets and as part of its growth strategy, the company delivers innovative solutions in categories including analytics, commerce, and IoT. has its presence in the Americas, EMEA, and Latin America. The company caters to BFSI, healthcare and life sciences, media and communication, retail, government, and automotive verticals. The company’s partner ecosystem comprises independent software vendors, consultants, and SI. The company sells its solutions using direct sales or through referrals or indirect sales. The company launched Service Cloud Einstein in February 2017 and AI-powered Einstein Analytics in June 2017. As of January 31, 2016, the company had also made minor strategic investments in over 150 companies which help it to stay connected with the pace of innovation that is currently occurring in the technology industry. The company has also acquired companies to establish its foothold in the market. For instance, the acquisitions of BeyondCore, Inc. (in August 2016) and MetaMind, Inc. (in April 2016) have helped the company improve its product offerings and cater to a wider customer base.

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