Salesforce.com aims to expand into new horizontal markets and as part of its growth strategy, the company delivers innovative solutions in categories including analytics, commerce, and IoT. Salesforce.com has its presence in the Americas, EMEA, and Latin America. The company caters to BFSI, healthcare and life sciences, media and communication, retail, government, and automotive verticals. The company’s partner ecosystem comprises independent software vendors, consultants, and SI. The company sells its solutions using direct sales or through referrals or indirect sales. The company launched Service Cloud Einstein in February 2017 and AI-powered Einstein Analytics in June 2017. As of January 31, 2016, the company had also made minor strategic investments in over 150 companies which help it to stay connected with the pace of innovation that is currently occurring in the technology industry. The company has also acquired companies to establish its foothold in the market. For instance, the acquisitions of BeyondCore, Inc. (in August 2016) and MetaMind, Inc. (in April 2016) have helped the company improve its product offerings and cater to a wider customer base.