IBM has been following the policy of helping organizations integrate their IT framework with cloud, to attain higher profitability from the market transitions. The Watson division serving the analytics needs of customers has helped IBM improve its offerings and enhance its market presence, as well. IBM caters to automotive, electronics, BFSI, manufacturing, and retail sectors to provide AoT solutions and services. The company’s viability depends on its global presence and increasing investments in R&D activities to innovate its products. The company has adopted a mixed strategic approach of product developments, partnerships, acquisitions, and collaborations to strengthen its presence in the AoT market. For instance, in June 2016, IBM collaborated with Cisco to provide instant IoT insights at the edge of the network. The collaboration helps combine IBM’s Watson IoT and Business Analytics (BA) technologies and Cisco’s edge analytics capabilities to offer a new way to produce immediate, actionable insights at the point of data collection. The combination of IBM and Cisco’s expertise and technologies serves as the foundation of Watson IoT cloud platform. The January 2016 acquisition of The Weather Company, which deals with weather forecasts, has helped IBM also make use of real-time weather data and link it to other sensor data to generate meaningful insights form it. In December 2015, IBM opened Watson IoT global headquarters in Munich, Germany to further strengthen its global presence. The company also opened its first office in Kuwait in April 2015 to expand its presence in the Middle Eastern region. The company launched a series of new offering capabilities and ecosystem partners to extend the power of cognitive computing to billions of connected devices, sensors. The company’s strategic channel partner system, comprising distributors, system integrators, VARs, consultants, Other Equipment Manufacturer (OEM), and managed service providers, helps customers increase their product adoption and use.