Microsoft has its presence in 100 countries across the Americas, EMEA, and APAC. The company has its operation centers for operations such as customer contract and order processing, credit and collections, information processing, and vendor management and logistics. Microsoft has a regional center in Ireland that supports the operations in the EMEA region. The regional center in Singapore supports Japan, India, Greater China, and Asia Pacific, whereas the centers in Fargo, North Dakota, Fort Lauderdale, Florida, Puerto Rico, Redmond, Washington, and Reno, Nevada support Latin America and North America. In addition to the operations centers, the company also operates datacenters throughout the Americas, Australia, Europe, and Asia. Microsoft caters to many industry verticals, such as BFSI, retail, education, healthcare, and marketing. Microsoft distributes and markets its products through OEMs, resellers, and distributors, as well as through online and Microsoft retail stores. This helps the company to reach a wider audience ensuring that its products are available globally. The company believes in innovation and mainly develops most of its products and services internally through its engineering groups: applications and service engineering groups, cloud and enterprise engineering group, and windows and devices engineering groups. The company has invested in its R&D activities and internal developments. This has helped Microsoft gain a competitive edge over its rivals by launching innovative products, and have closer technical control over its products and services. The company follows a mix of organic and inorganic growth strategies to further strengthen its presence in the market. For instance, in February 2017, Microsoft collaborated with Tata Motors (India), an automotive manufacturing company, to leverage the connected vehicle technology of Microsoft, and to combine AI, advanced machine learning, and IoT capabilities on the Azure cloud. This shows that the company is constantly trying to broaden and complement its applications offerings to provide a broad array of services, which lie outside its primary focus areas. Microsoft also continuously tries to improve its existing product offerings to change with the moving trends and enhance customer satisfaction. For instance, in June 2016, Microsoft launched a new feature in Azure IoT Hub that enabled its users to upload files to cloud from their devices with the assistance of IoT Hub. The company is distributing its software solutions across the world through channel partners, Value Added Resellers (VARs), distributors and system integrators which include AppRiver, Capgemini SE, and Cireson.