SAP, with a direct presence in more than 130 countries, is a global company. The company is catering to a diverse set of industry verticals, such as BFSI, retail, sales, marketing, and manufacturing through its own and partner ecosystems including third parties (distributors, resellers, system integrators, consultants, and OEMs) in the Americas, EMEA, and APAC. This has helped SAP to widen its global reach. The company has been using both organic and inorganic growth strategies to gain competitive advantage. It launches an advanced solution to better meet the customer demands on regular basis. For this, SAP invests a significant share of its annual revenues in its R&D activities and has opened more than 100 innovation and development centers across the globe. In 2016, SAP introduced SAP Vehicle Insights which incorporates data analytics to be used for fleet analytics, vehicle diagnostics, and mobility-as-a-service scenarios and offers services to manage connected vehicles. SAP modifies its products as per the needs of its customers and to help them work efficiently. The company executed inorganic growth strategies to expand its customer base and deliver all-in-one analytics. For instance, SAP acquired Roambi suite of solutions and related key assets in 2016. The company has potential to further penetrate the market due to its high brand image and positioning. SAP has implementation partners, such as Fujitsu Consulting, SEED Infotech, and Praxis Info Solutions to enhance its value delivered to customers.