IBM is an eminent player in the IoT engineering services market. It has been executing a strategy to transform its business, thereby increasing its capabilities using various strategies. The strategic intent of the company is to shift its business mix portfolio into higher margin business areas. It aims at increasing its presence in the high-value areas, such as services and software. As a part of this shift, the company has acquired more than 140 companies since 2000, complementing and scaling its portfolio of services. The company is currently focusing on serving its customers with highly competent technology-enabled engineering services in IoT technology, to sustain in the market. With the growing demand for IoT engineering services, this market is gaining huge traction. IBM has trained groups of experts, who are knowledgeable about product development and are certified for performing required roles in the US, Europe, and the other developing regions. IBM is unique in its abilities and assets, which enable it to offer its clients with an extensive variety of comprehensive design services for product engineering. IBM has also invested a substantial amount of its annual revenue in R&D. As a part of its organic strategy, the company increased its R&D investment from 6.42% in 2015 to 7.2% in 2016.