TechSmith provides in-depth offering in software lecture capture solutions, which include Relay, Snagit, Camtasia, and Relay. With its sales offices in the US and Canada, TechSmith also provides an online platform for its customers known as TechSmith Store to purchase Relay, Snagit, Camtasia, Relay, Morae, and Screencast products. As a part of its business strategy, the company offers special discount prices on its products for governments, not-for-profit organizations, and educational institutions. The company has a wide range of solutions in lecture capture system that benefit academicians to enhance and improve students learning experience. The company has reseller partnership programs for distributing its products and services to various customers such as governments and education customers. TechSmith has reseller in North America, Europe, Latin America, APAC, and MEA. The company also focuses on organic and inorganic strategy to cope with new technological advancements. The company has collaborated with Matrox to integrate its lecture capture solution, Relay with Matrox’s Monarch, lecture capture appliance. This collaboration would offer end-users a greater flexibility in managing lecture capture systems.