The Marketing Automation Software market is anticipated to grow up to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2020 to 2024.
North America is expected to have the largest market size in the overall marketing automation software market. This is because, North America leads the market in accepting and leveraging marketing automation technology. The region has also seen a growing demand from to have a strategic marketing approach focused on creating and distributing valuable and relevant content.
The increasing adoption of Social, Mobile, Analytics, and Cloud (SMAC) technologies across various industry verticals, growing emphasis on data privacy and security are while implementing digital enablement technologies, introduction of AI and Machine Learning, businesses focusing or on Lead Generation and Lead Nurturing, Enhanced Customer Communication are some of the key drivers.
Some of the key features of an ideal Marketing Automation Software include Email Marketing, Social Media Marketing, Lead Management, Workflow Management, Ads Automation, Mobile Marketing, Lead Nurturing, Sales Forecasting, Opportunity Management, Analytics and Reporting, Integration, Segmentation, Security etc.
CRM and marketing automation tool are actually complementary to each other. It is very important to know the minute difference between these two tools. CRM has been majorly designed to support sales activities, and the marketing automation software has been designed for marketers specifically.