BRAINTREE PAYMENTS Overview
Braintree Direct allows end-customers to pay through a wide range of payment modes, such as credit and debit cards, PayPal, VISA Checkout, Android Pay, Venmo, Apple Pay, and Amex Express Checkout. The product allows transaction in more than 130 currencies. It also provides improved reporting and fraud protection tools. Braintree Marketplace allows businesses to split payments among its sub-merchants. Braintree Auth helps in authenticating various service providers, such as invoicing, accounting, and analytics providers, to connect with merchants to a single platform. It takes action on behalf of the service providers to lower the burden on merchants. Contextual Commerce allows the integration of multiple businesses, wherein one business sells one of its partner’s product on its platform. This helps in creating new distribution channels for businesses.
BRAINTREE PAYMENTS USP
Braintree offers 4 distinct payment security products, namely, Braintree Direct, Braintree Marketplace, Braintree Auth, and Contextual Commerce.
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BRAINTREE PAYMENTS Presence in Payment Security Solutions
Post its acquisition by PayPal in 2013, Braintree’s volume of payment processing has increased by 25 times. Braintree, along with its parent company, PayPal, has the vision of becoming the leading business operating system for digital commerce. Braintree’s aim is to cover all the popular payment methods, such as credit and debit cards, PayPal, VISA Checkout, Android Pay, Venmo, Apple Pay, Masterpass, and Amex Express Checkout. In September 2016, the company also included payment through China UnionPay for its European merchants. This helped European merchants benefit from the fast-growing, cross-border transactions by Chinese shoppers.
Top BRAINTREE PAYMENTS Features
#1 Product Features and Functionality / Product Features
#2 Products/Solutions Offered / Encryption
#3 Products/Solutions Offered / Fraud Detection and Prevention
#4 Product Features / Payment through Desktop (Web)
#5 Product Features / Payment through Mobile (Web)
BRAINTREE PAYMENTS has chosen it’s strengths in these 3 territories