Microsoft has maintained its position as a global vendor in offering a diverse set of software and licensing solutions across numerous industrial verticals. Customer satisfaction has always been its top priority, and it thus focuses on the development of technologies which assist users with progress, in-line with the evolving market trends. To serve the demands of its extensive client base, the company spent a substantial USD 11.38 billion on R&D in 2016. Microsoft has been expansively working towards the advancements of predictive analytics tools by following a mix of both, organic and inorganic strategies. Recently, the company underwent a couple of partnerships and successfully acquired Revolution Analytics as a part of the development of its predictive analytics offerings. Additionally, partnerships are playing a major role in strengthening Microsoft’s position in the predictive analytics market space. Furthermore, these partnerships are expanding abilities of Microsoft’s other products, such as Microsoft Cloud and related services.
Buyer, Education, SME
Buyer, Food & Beverages, SME