Manhattan Associates focuses on expansions to strengthen its position in the market, in particular U.S. and Europe. The company uses strategic partnerships to enable it to reach out to more clients with an enhanced product portfolio. In August 2016, Manhattan Associates entered into a partnership with RMG Networks, which provides technology-driven visual communications. The partnership is expected to benefit Manhattan customers, as it implements digital scoreboards that streamline data management communications. These scoreboards are expected to enhance the supply chain productivity, knowledge, and efficiency. The hardware partners of Manhattan Associates include Honeywell, Zebra, Apex, Avery, Dennison, HP, Inc., ID Label, Lightning Pick Technologies, and PCM, Inc. The company’s sales strategy is to utilize the experience of direct sales personnel. In the emerging markets, it carries out sales activities through partnerships. To strengthen its indirect sales, it also undertakes reseller agreements with third-party logistics providers and resellers.