ADOBE SYSTEMS INCORPORATED Presence in Visualization and 3D Rendering Software
Adobe Systems offers a line of 3D visualization and rendering to creative professionals, marketers,
knowledge workers, application developers, enterprises, and consumers for creating, managing, and
delivering a compelling content across multiple operating systems, devices, and media. The company’s
strategic intent lies within its wide network of distributors, value-added reseller system integrators,
independent software vendors, retailers, software developers, and original equipment manufacturers.
Adobe has been instrumental in offering 3D animation products to its commercial customers since its
acquisition of Mixamo, a leader in creating and customizing a broad range of high-quality 3D characters
and animations. This acquisition enabled Adobe Systems to gain flexibility in designing and developing 3D
visuals and produce greater output options in both still and motion.
Adobe Systems has launched a new marketing program termed as Adobe Marketing Cloud Solution Partner
Program. This program is designed for the companies, which are trying to establish a co-selling relationship
with Adobe. Furthermore, the company has launched various partnership programs such as Adobe Partner
Connection Reseller and Technology Partner Program to leverage its commercial clients with a wide range
of service-providers across different geographical regions and with different technical capabilities.
Moreover, these partnerships are contributing to capitalize its inorganic strategies in the 3D animation
market, thereby offering its products across various geographies such as the Americas, APAC, MEA, and