Cisco is one of the prominent players and a well-established company in the WebRTC market. The company
primarily aims to provide products and features that cater to the specific needs of users.
USP : WebRTC market, the company offers Cisco Jabber, a unified communications application which can be collaborated
with any device. The Cisco Jabber enable real-time location information & instant messaging and business
class IP voice & video telephony.
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CISCO SYSTEMS INC Presence in Web Real-Time Communication Solutions
Cisco is a leader in next-generation information technology services and business solutions, servicing large
global corporations across a wide range of industry verticals. The company’s strategies to sustain in the
market include investing in untapped geographies, newer industry verticals, and innovative service lines,
and building a strong relationship with existing clients through a customer-centric approach. With its
offerings in the WebRTC market space, Cisco aims at transforming and delivering new service models
based on the operational intelligence and leveraging insights derived from IT systems to create a smarter
The company’s prime strategy is to focus on core services that comprise a complete set of security,
communication, and mobility solutions. The company plans to develop its relative competitive strength
through innovation in product offerings. The company has also been focusing on inorganic growth strategy
to expand its product portfolio and geographical presence. For instance, in 2015, the company acquired
Tropo, a U.S.-based key vendor offering cloud API for voice & messaging, to embed real-time
communications within their applications and to achieve higher revenue growth. Cisco has strong
technological partners who help the company introduce the latest technologies to meet the demands of
users and create smarter web-based applications.
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