Cisco Jabber

Cisco is a leader in next-generation information technology services and business solutions, servicing large global corporations across a wide range of industry verticals. The company’s strategies to sustain in the market include investing in untapped geographies, newer industry verticals, and innovative service lines, and building a strong relationship with existing clients through a customer-centric approach. With its offerings in the WebRTC market space, Cisco aims at transforming and delivering new service models based on the operational intelligence and leveraging insights derived from IT systems to create a smarter ecosystem. The company’s prime strategy is to focus on core services that comprise a complete set of security, communication, and mobility solutions. The company plans to develop its relative competitive strength through innovation in product offerings. The company has also been focusing on inorganic growth strategy to expand its product portfolio and geographical presence. For instance, in 2015, the company acquired Tropo, a U.S.-based key vendor offering cloud API for voice & messaging, to embed real-time communications within their applications and to achieve higher revenue growth. Cisco has strong technological partners who help the company introduce the latest technologies to meet the demands of users and create smarter web-based applications.