GE Pricing & Demo

The Lighting segment includes the GE Lighting business, which is primarily focused on consumer lighting applications in the US and Canada, and Current, powered by GE (Current), which is focused on providing energy efficiency and productivity solutions for commercial, industrial, and municipal customers. The Current business, powered by GE, delivers energy efficiency and productivity solutions for commercial and industrial customers. Current combines infrastructure technologies like LED and solar with new sensor-enabled data networks and Predix-based digital applications to help its customers to reduce energy costs and gain business productivity insights.

GE provides diversified technologies with a stronghold in almost all sectors ranging from power generation to aviation. It is an established player, with significant experience in providing energy management and lighting management systems for industrial, residential, and commercial applications. However, the company has huge dependency on the Americas for its revenue.

The established brand image, broad product portfolio, and performance of the company in North America could help leverage competitive benefits in the lighting space. The company could also focus on enhancing its expenditure to develop state-of-the-art energy-efficient and cost-saving lighting systems as the demand for traditional lighting products has drastically fallen in the last few years.