MAXON Cinema 4D Prime Presence in 3D Animation Software
Maxon strategic intent lies around its innovative product line. This is evident by the fact that the company has recently launched 18th version of its flagship product, Cinema 4D, to achieve a competitive advantage in the 3D animation market. The company is actively working towards offering short-term licenses for Cinema 4D studio to its commercial customers. This new service is designed to meet the challenges of production environments; offered as a supplement to the existing line-up of perpetual licenses. The company has also been active in inorganic growth strategies. For instance, the company has partnered with NVIDIA and AMD Inc., to strengthen its rendering technology. In addition, the company focuses on its organic strategies. In February 2017, the company has launched a new web space, called Maxon Labs for availing the new tools and features to existing users of Cinema 4D. In addition to this, Maxon integrated a voting mechanism to understand how useful a tool is and how it needs to be adapted. These strategies are helpful for Maxon to retain its customers in the 3D animation market. It has introduced new features of its product, BodyPaint 3D, wherein the company has decided to transition BodyPaint 3D’s painting engine to OpenGL which offers better performance, improved visual feedback, and a smoother workflow. The company’s reach, industry coverage, and channel partnership drive growth strategies for Maxon.