Microsoft offers it services to cater to a wide range of verticals, such as financial services, health,
hospitality and transportation, manufacturing and resources, retail and consumer goods, government,
public safety and justice, and national security and defense.
To strengthen its market position and gain a competitive advantage, Microsoft is focusing on various
business strategies, such as investments in AI, partnerships, and acquisitions. For instance, the company
is teamed up with key industry players, such as Facebook, Google, Amazon, IBM, and Deepmind (a
subsidiary of Google), along with some research groups and academics. The partnership would concentrate
on various things, such as educating people about AI and getting inputs from experts and collaborating the
inputs with industry giants to harness the AI best practices. Furthermore, to strengthen its AI offerings, the
company has added AI-based startups to its portfolio, namely, Agolo, BonsaiAI, Element AI, and Livongo
Health. Apart from this, the company has launched new tools and services, such as Azure data and cloud
services, to help developers with app modernization. Furthermore, the company has launched new AI and
Azure services that would help in understanding the user interaction capabilities, and display the IoT edge
and AI services. These services have been built with intelligent cloud and intelligent edge.