IBM CORPORATION in Application Modernization Services

IBM focuses largely on technological advancements and R&D, and has its innovation centers in 34 countries. The company’s 8,099 patents in the fields of cloud, cognitive health, artificial intelligence and cognitive computing, and cybersecurity displays its emphasis on innovation to gain a competitive advantage and tap the high potential markets. It has developed a strong channel partner base to offer its clients with services and technical support in the application modernization services market. IBM’s partner ecosystem constitutes of regional distributors, third-party system integrators, cloud service providers, and technology consultants.The company has devised a combination of organic and inorganic growth strategies to compete in the application modernization services market. For instance, in June 2017, it launched the Netcool Operations insights, which shows real-time visual insights of the underlying supporting infrastructure. It has enabled companies to manage applications and services in the hybrid cloud environment efficiently. Moreover, in June 2016, IBM acquired EZSource, an Israel-based company that offers application discovery services. This acquisition aimed to add EZSource’s expertise in IBM’s DevOps and API management offerings to speed up the application modernization projects. Furthermore, it has strong partnership alliances with leading technology providers that enable it to expand its client base and footprints across the globe.