TECH MAHINDRA Presence in
Application Modernization Services
Tech Mahindra leverages its 20 years industry experience while implementing various growth strategies and understanding the need for continuous changes according to its customersâ€™ needs. It has converged from being the provider of IT to digital transformation over the last decade. Tech Mahindra generates more than 20% of the application modernization services revenue from Bespoke Application and SOA-based application services; more than 10% of the application modernization services revenue from cloud-based applications, Commercial Off-The-Shelf (COTS) application upgrades, and infrastructure migration services; and more than 5% revenue from other services. Some of the strategies adopted by Tech Mahindra in the application modernization services market are the Mature DAVID strategy (an approach to the needs of the new economy), strongly focusing on digital service offering for transformation and modernisation, propagating Next-Generation ADMS as a part of the legacy modernization and transformation, and developing strong consultancy arms to drive legacy modernization initiatives through application portfolio analysis. Tech Mahindra has also devised some of the business strategies, which are marketing initiatives (on an average 10 campaigns per month, including global events, webinars, and digital campaigns promoting Tech Mahindra's innovative service offerings), key event participation (participation in key events, including FutureScapes Express, Agile Testing and Test Automation Summit, Eurostar, and World Next-Gen Testing events), and cold calling and mailers (a dedicated team only for application migration and modernization for cold calling and mailers to generate active leads). The company focuses on expanding its alliance ecosystem of leading technology providers and startups to enhance its business capabilities and help customers for digital transformation. Tech Mahindraâ€™s strategic alliance partners include BMC Software, CA Technologies, EMC, Google, HP, IBM, Microsoft, PEGA, Salesforce, and SAP.