Amazon Lex leverages the functionalities of AWS Lambda to implement business logic in bots. Furthermore, developers can also build enterprise productivity bots that offer a conversational interface for various business functions, such as accounts, sales, and human resources. The designed bots can be deployed over various channels, such as the AWS Mobile Hub, Facebook, Slack, Twilio, AWS Lambda, and Amazon CloudWatch. Amazon Lex allows developers or enterprise customers to design and build bots very easily without any knowledge about machine learning or deep learning. For example, developers have to define a basic conversational flow in the Lex console and the remaining work, such as the intent of users and dialogue management, are managed by Amazon Lex.
USP : AWS offers the Amazon Lex platform for developers to design and build bots for their web and mobile apps. Developers can build text and voice-based conversational bots using Amazon Lex. The platform is powered by deep learning and machine learning technologies, such as automatic speech recognition and NLU.
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AMAZON Presence in Bot Platform Software
AWS has built a strong presence in the bot services market through Amazon Lex, an open platform for developers to build bots. It allows businesses to deploy their bots on social media platforms, mobile applications, websites, and various other business functions. Amazon has significantly increased its development activities for AWS, as it moves from primarily servicing SMEs to large enterprises. AWS’ existing market growth strategy has been to lower the prices of its services, along with continuous upgradations to its product and service offerings. The Amazon Lex platform is available free of cost after signing up, and a user can make 10,000 text requests and 5,000 speech requests every month. After this limit is over, the user has to pay USD 4 for every 1,000 speech requests and USD 0.75 for every 1,000 text requests. The company has followed the acqui-hire strategy, as a part of which, it hired Navid Hadzaad, the CEO of Angel.ai, to strengthen the expertise of its bot platform. The company has a direct and indirect presence in North America, Europe, APAC, MEA, and Latin America.
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