IBM Corporation is one of the leaders in its business segments. The company’s strategic intent is to shift its business mix portfolio into higher margin areas. IBM aims to increase its presence in higher value areas, such as software, services, cloud, analytics, and AI. As part of this shift, the company has acquired more than 150 companies since 2000, thereby complementing and scaling its portfolio of products and offerings. In order to capture new opportunities in the bot ecosystem, the company offers a range of services for the development of bots using the IBM Watson Assistant. The company has expanded its capability in conversational intelligence with the acquisition of Cognea. Through this acquisition, IBM integrates the capability of Cognea’s virtual assistant technology into Watson. The company has invested majorly in R&D to power its Watson platform. In 2016, the company’s R&D expenditure stood at USD 5,751 million. IBM is engaging with new clients and focusing on the emerging markets with a direct presence in the Americas, APAC, and Europe, Middle East, and Africa (EMEA). In order to gain a competitive advantage, IBM focuses on areas, such as technology innovation, performance, price, quality, products and services, client relationships, delivering business value to clients, and offering reliable service and support.