ADOBE SYSTEMS INCORPORATED in Clickstream Analytics Software

Adobe further provides capabilities such as advanced segmentation, marketing attribution, mobile analytics, predictive marketing, big data analytics, customer churn analysis, real-time web analytics, social analytics, reporting, advanced visualization, and audience optimization for online as well as offline marketing channels. Adobe Analytics delivers client-side web-analytics and enables clients/users to capture raw clickstream data sourced from websites, mobile apps, web service Application Programming Interfaces (APIs), and so on. The captured clickstream data is processed and stored in Adobe data warehouse. Adobe Analytics can deliver this data to the client/user in batches or as scheduled (daily or hourly basis as per user’s requirement). The product is offered as Software-as-a-Service (SaaS) or as a managed service depending upon the product edition (standard or premium) or add-on tools required by the client/user.
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USP : Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

BUYERS
VENDORS
EXPERTS
3.8
ANALYSTS
 

ADOBE SYSTEMS INCORPORATED detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.40
4.65
4.45
Product Features and Functionality
2.90
4.70
2.95
Delivery
3.85
3.70
3.90
Business Applications
5.00
4.95
5.00
Support and Services
4.40
4.70
4.40
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ADOBE SYSTEMS INCORPORATED has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Joint Ventures
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Partnerships and Collaborations
  • Company Maturity / Breadth of Applications Served
    New Industry Verticals
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Company Maturity / Channel Strategy and Fit
    Distributors
  • Company Maturity / Channel Strategy and Fit
    Strategy to Address New Target Audience
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
WEAKNESSES
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Mergers and Acquisitions
  • Company Maturity / Breadth of Applications Served
    Customized Solutions
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Company Maturity / Partner Ecosystem
    Consultants
  • Company Maturity / Partner Ecosystem
    Managed Service Providers
  • Company Maturity / Industry Verticals
    Other Industry Verticals
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Company Maturity / Viability
    R&D Spend
  • Company Maturity / Viability
    Revenue Growth Rate (Y-o-Y)
  • Company Maturity / Effectiveness of Organic Growth Strategy
    No. of New Products Launched
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Features and Functionality
  • Company Maturity
    Effectiveness of Organic Growth Strategy
  • Company Maturity
    Mergers and Acquisitions Strategy
  • Company Maturity / Viability
    No. of Customers

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Services Offered
    Deployment & Integration Services
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Preferred Mode of Delivery / Subscription
    Licensing
  • End-Users
    Consultants

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ADOBE SYSTEMS INCORPORATED Presence in Clickstream Analytics Software

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