Adobe Analytics Features & Reviews

Adobe Analytics Features are advanced segmentation, marketing attribution, mobile analytics, predictive marketing, big data analytics, customer churn analysis, real-time web analytics, social analytics, reporting, advanced visualization, and audience optimization for online as well as offline marketing channels. Adobe Analytics delivers client-side web-analytics and enables clients/users to capture raw clickstream data sourced from websites, mobile apps, web service Application Programming Interfaces (APIs), and so on. The captured clickstream data is processed and stored in Adobe data warehouse. Adobe Analytics can deliver this data to the client/user in batches or as scheduled (daily or hourly basis as per user’s requirement). The product is offered as Software-as-a-Service (SaaS) or as a managed service depending upon the product edition (standard or premium) or add-on tools required by the client/user.

USP : Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

BUYERS
VENDORS
EXPERTS
3.8
ANALYSTS
 

ADOBE SYSTEMS INCORPORATED detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.40
4.65
4.65
Product Features and Functionality
2.90
3.90
4.70
Delivery
3.85
3.65
3.70
Business Applications
5.00
5.00
4.95
Support and Services
4.40
4.60
4.70
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ADOBE SYSTEMS INCORPORATED has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
  • Product Maturity / Product Features
    Data Security
  • Product Maturity / Product Features
    Data Transformation
  • Product Maturity / Product Features
    Data Visualization
  • Product Maturity / Product Features
    Other Features/Functions
WEAKNESSES

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TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Solution Delivery / Delivery - Through Partners
    Third-Party Vendors
  • Services Offered
    Deployment & Integration Services
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Preferred Mode of Delivery / Subscription
    Licensing
  • End-Users
    Consultants

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ADOBE SYSTEMS INCORPORATED Presence in Clickstream Analytics Software

Questions & Answers

TOP REVIEWS

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