360 Score: 2.56
For Vendors
  • Santa Monica, California, US
  • 1996
  • $101MN to $500MN

Connexity Clickstream Analytics Reviews & Details


Connexity Clickstream Analytics gives upstream and downstream behavioral details of the customers in order to know their navigation path after visiting the company website. It helps the marketers to build their strategies against competitors and set a performance benchmark. Furthermore, Connexity has come up with new products namely, Hitwise AudienceView in order to track customer’s behavior related to the brand purchase and help retailers to segment their customers at a granular level. Hitwise AudienceView move from website analytics to audience-based analytics, which help catering to the extended audience created through a shopping network.


Connexity Clickstream Analytics provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.

CONNEXITY INC Popular Comparisons

Evaluated against 184 key buying criteria

CONNEXITY INC strengths and weaknesses

  • Basket analysis
  • Click path optimization
  • Customer Analysis
  • Others - solution/product
  • Personalized Marketing
  • Traffic Analysis
  • Website/Application Optimization
  • Data Discovery
  • Data Governance
  • Data Integration
  • Data Lineage
  • Data Orchestration
  • Data Quality
  • Data Security
  • Other Features/Functions
  • Delivery - Direct
  • Remote Support
  • Consulting Services
  • Deployment & Integration Services
  • Education & Training
  • Self-service Capabilities
  • Product Variants
  • Data Transformation
  • Data Visualization
  • Metadata Management
  • On-Site Support
  • Managed Services
  • Per User Basis
  • Customer Redressal Mechanism/Program
  • Breadth and Depth of Product Offerings
  • Product Features and Functionality
  • Level of Support
  • Products / Solutions Offered
  • Support and Services
  • Application Developers
  • Business Analysts
  • Consultants
  • Data Scientists
  • Other End-User catered
  • Customer Support
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CONNEXITY INC Presence in Clickstream Analytics Software
Connexity mainly embraces the inorganic growth strategies in order to engrave its footprints worldwide. For instance, in December 2015, Connexity acquired Hitwise, an audience-based analytics provider. The acquisition expanded the company’s clickstream product portfolio. Hitwise provides AudienceView Software for the analysis of the customer’s preferences which help retailers to serve customer’s needs. Moreover, in June 2015, Connexity acquired the lead generation retail company, PriceGrabber, to strengthen the retail marketing platform of the company. It provides single channel management and helps retailers to achieve high customer retention. Subsequently, as a part of its organic growth strategy, Connexity constantly upgrades its products to cater to the needs of its retail clients in a better way. For instance, in May 2016, Connexity introduced an advanced version of AudienceView with advanced segmentations and profiling tools. The upgradation provides all the details including demographic, psychographics, brand loyalty, and media consumption of site visitors. It further helps in reducing the waste of targeting and planning efforts.


#1 Product Features and Functionality / Product Features
#2 Services Offered / Education & Training
#3 Product Features / Data Discovery
#4 Services Offered / Consulting Services
#5 Services Offered / Deployment & Integration Services


CONNEXITY INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant


  • Niche Quadrant

    All-Latin America

  • Niche Quadrant