CONNEXITY INC Presence in Clickstream Analytics Software
Connexity mainly embraces the inorganic growth strategies in order to engrave its footprints worldwide. For instance, in December 2015, Connexity acquired Hitwise, an audience-based analytics provider. The acquisition expanded the company’s clickstream product portfolio. Hitwise provides AudienceView Software for the analysis of the customer’s preferences which help retailers to serve customer’s needs. Moreover, in June 2015, Connexity acquired the lead generation retail company, PriceGrabber, to strengthen the retail marketing platform of the company. It provides single channel management and helps retailers to achieve high customer retention. Subsequently, as a part of its organic growth strategy, Connexity constantly upgrades its products to cater to the needs of its retail clients in a better way. For instance, in May 2016, Connexity introduced an advanced version of AudienceView with advanced segmentations and profiling tools. The upgradation provides all the details including demographic, psychographics, brand loyalty, and media consumption of site visitors. It further helps in reducing the waste of targeting and planning efforts.