GOOGLE INC in Clickstream Analytics Software

Data analysis further include capabilities to access data from several data sources, integration of this with other Google products, filtering and manipulation, and funnel analysis. The funnel analysis enables marketers to analyze customer path and gain insights into customer behavior and website performance. App Event Funnels enable users to configure visualizations of in-app events into the logical sequence to better understand the relationship between different customer actions on the channel. In addition, users can benefit from mobile app reporting, real-time reporting, customer segmentation, user flow reporting, visualization, and monitoring. The product is offered in two editions: Google Analytics standard version with premium features for individuals and small to midsized enterprises, and Google Analytics 360, a subscription-based service targeted at large enterprise users. Additionally, Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps is also available.
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USP : Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

BUYERS
VENDORS
EXPERTS
3.8
ANALYSTS
 

GOOGLE INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.45
4.65
4.40
Product Features and Functionality
2.95
4.70
2.90
Delivery
3.90
3.70
3.85
Business Applications
5.00
4.95
5.00
Support and Services
4.40
4.70
4.40
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

GOOGLE INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Joint Ventures
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Partnerships and Collaborations
  • Company Maturity / Breadth of Applications Served
    New Industry Verticals
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Company Maturity / Channel Strategy and Fit
    Distributors
  • Company Maturity / Channel Strategy and Fit
    Strategy to Address New Target Audience
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
WEAKNESSES
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Mergers and Acquisitions
  • Company Maturity / Breadth of Applications Served
    Customized Solutions
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Company Maturity / Partner Ecosystem
    Consultants
  • Company Maturity / Partner Ecosystem
    Managed Service Providers
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Company Maturity
    Mergers and Acquisitions Strategy
  • Company Maturity / Viability
    R&D Spend
  • Company Maturity / Viability
    Revenue Growth Rate (Y-o-Y)
  • Company Maturity / Effectiveness of Organic Growth Strategy
    No. of New Products Launched
  • Product Maturity
    Product Features and Functionality
  • Company Maturity / Viability
    No. of Customers
  • Company Maturity / Viability
    Revenue
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Business Expansion Strategy
  • Company Maturity / Effectiveness of Organic Growth Strategy
    No. of New Customers in Last Three Years

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Services Offered
    Deployment & Integration Services
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Preferred Mode of Delivery / Subscription
    Licensing
  • End-Users
    Consultants

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GOOGLE INC Presence in Clickstream Analytics Software

Questions & Answers

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