Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation. Request
Google Analytics Pricing to get more information.
Data analysis further include capabilities to access data from several data sources, integration of this with other Google products, filtering and manipulation, and funnel analysis. The funnel analysis enables marketers to analyze customer path and gain insights into customer behavior and website performance. App Event Funnels enable users to configure visualizations of in-app events into the logical sequence to better understand the relationship between different customer actions on the channel. In addition, users can benefit from mobile app reporting, real-time reporting, customer segmentation, user flow reporting, visualization, and monitoring. The product is offered in two editions: Google Analytics standard version with premium features for individuals and small to midsized enterprises, and Google Analytics 360, a subscription-based service targeted at large enterprise users. Additionally, Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps is also available.