Google Analytics Reviews & Details

Data analysis further include capabilities to access data from several data sources, integration of this with other Google products, filtering and manipulation, and funnel analysis. The funnel analysis enables marketers to analyze customer path and gain insights into customer behavior and website performance. App Event Funnels enable users to configure visualizations of in-app events into the logical sequence to better understand the relationship between different customer actions on the channel. In addition, users can benefit from mobile app reporting, real-time reporting, customer segmentation, user flow reporting, visualization, and monitoring. The product is offered in two editions: Google Analytics standard version with premium features for individuals and small to midsized enterprises, and Google Analytics 360, a subscription-based service targeted at large enterprise users. Additionally, Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps is also available.

USP : Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

BUYERS
VENDORS
EXPERTS
3.8
ANALYSTS
 

GOOGLE INC detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.45
4.65
4.65
Product Features and Functionality
2.95
3.90
4.70
Delivery
3.90
3.65
3.70
Business Applications
5.00
5.00
4.95
Support and Services
4.40
4.60
4.70
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

GOOGLE INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
  • Product Maturity / Product Features
    Data Security
  • Product Maturity / Product Features
    Data Transformation
  • Product Maturity / Product Features
    Data Visualization
  • Product Maturity / Product Features
    Other Features/Functions
WEAKNESSES
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Product Maturity
    Product Features and Functionality
  • Product Maturity / End-Users
    Application Developers
  • Product Maturity / End-Users
    Business Analysts
  • Product Maturity / End-Users
    Consultants
  • Product Maturity / End-Users
    Data Scientists
  • Product Maturity / Support Services
    Customer Support
  • Product Maturity / Support Services
    Sales Support
  • Product Maturity / Support Services
    Technical Support
  • Product Maturity / Deployment Mode
    On-Premise
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
  • Product Maturity / Solution Delivery
    Delivery - Through Partners / Third-Party Vendors
  • Product Maturity / Deployment Mode
    Hosted / On-Cloud
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TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners
    Third-Party Vendors
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

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GOOGLE INC Presence in Clickstream Analytics Software

Questions & Answers

TOP REVIEWS

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Marie Stelle

Engagement Partner - 360Quadrants.com