GOOGLE INC in Clickstream Analytics Software

Data analysis further include capabilities to access data from several data sources, integration of this with other Google products, filtering and manipulation, and funnel analysis. The funnel analysis enables marketers to analyze customer path and gain insights into customer behavior and website performance. App Event Funnels enable users to configure visualizations of in-app events into the logical sequence to better understand the relationship between different customer actions on the channel. In addition, users can benefit from mobile app reporting, real-time reporting, customer segmentation, user flow reporting, visualization, and monitoring. The product is offered in two editions: Google Analytics standard version with premium features for individuals and small to midsized enterprises, and Google Analytics 360, a subscription-based service targeted at large enterprise users. Additionally, Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps is also available.
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USP : Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

BUYERS
VENDORS
EXPERTS
3.8
ANALYSTS
 

GOOGLE INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.45
4.65
4.65
Product Features and Functionality
2.95
4.70
3.90
Delivery
3.90
3.70
3.65
Business Applications
5.00
4.95
5.00
Support and Services
4.40
4.70
4.60
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

GOOGLE INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
WEAKNESSES

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

CONNECT with this company

360 Connect helps you reach out to vendors and find the right people connect to it. Think of it as a concierge service for businesses to connect with other businesses, to buy, sell or invest in.

GOOGLE INC Presence in Clickstream Analytics Software

Questions & Answers

TOP REVIEWS

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