The company offers clickstream analytics through HPE Vertica analytics platform’s customer behavior analytics. It helps organizations to accomplish greater customer insights with every transaction and enables them to manage the massive amount of customer data. It provides comprehensive study about customer’s interests when they visit the website as well as the pages they ignore while navigating through the website. It enables marketers to make relevant changes for better consumer experience, reduces the cost of new customer acquisition, enhances the sales, and minimizes churn.
USP : HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.
Solution Delivery / Delivery - Through Partners / Third-Part..
Other End-User catered
Delivery - Direct
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HPE Presence in Clickstream Analytics Software
HPE caters to various verticals including, government, healthcare, education, eCommerce, retail, travel, and media. HPE has entered into the clickstream data market with the adoption of organic growth strategy. For instance, in 2016, HPE launched a new generation of Vertica 8. It allows organizations to analyze and deploy data everywhere. It analyses the data generated through all silos across these datacenters. Furthermore, it provides unified architecture, which allows marketers to continually obtain intelligence from their information. Subsequently, as part of its inorganic growth strategy the company has done various acquisitions, for instance, in 2016, HPE acquired SGI, a provider of data analytics, computing, and data management. This acquisition has strengthened the HPE product portfolio.
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