HPE caters to various verticals including, government, healthcare, education, eCommerce, retail, travel, and media. HPE has entered into the clickstream data market with the adoption of organic growth strategy. For instance, in 2016, HPE launched a new generation of Vertica 8. It allows organizations to analyze and deploy data everywhere. It analyses the data generated through all silos across these datacenters. Furthermore, it provides unified architecture, which allows marketers to continually obtain intelligence from their information. Subsequently, as part of its inorganic growth strategy the company has done various acquisitions, for instance, in 2016, HPE acquired SGI, a provider of data analytics, computing, and data management. This acquisition has strengthened the HPE product portfolio.