IBM CORPORATION in Clickstream Analytics Software

The product enables users to track and analyze visitor behavior over time, across multiple touchpoints and channels, and take action in order to provide effective personalized marketing campaigns. It features flexible web analytics dashboards and benchmarks to manage digital marketing initiatives, real-time and ad-hoc analytics, and enables marketers to calculate Return on Investment (ROI) for each marketing channels. IBM Digital Analytics enable marketers to create navigation path reports including clickstream reports. With clickstream reports, users can analyze customer/visitor paths on their websites.
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USP : IBM offers IBM Digital Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

BUYERS
VENDORS
EXPERTS
3.6
ANALYSTS
 

IBM CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.15
4.65
4.65
Product Features and Functionality
3.70
4.70
3.90
Delivery
4.35
3.70
3.65
Business Applications
5.00
4.95
5.00
Support and Services
4.70
4.70
4.60
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
WEAKNESSES

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

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IBM CORPORATION Presence in Clickstream Analytics Software

Questions & Answers

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