IBM CORPORATION in Clickstream Analytics Software

IBM Clickstream Analytics enables users to track and analyze visitor behavior over time, across multiple touchpoints and channels, and take action in order to provide effective personalized marketing campaigns. It features flexible web analytics dashboards and benchmarks to manage digital marketing initiatives, real-time and ad-hoc analytics, and enables marketers to calculate Return on Investment (ROI) for each marketing channels. IBM Digital Analytics enable marketers to create navigation path reports including clickstream reports. With clickstream reports, users can analyze customer/visitor paths on their websites.

USP : IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

BUYERS
VENDORS
EXPERTS
3.6
ANALYSTS

IBM CORPORATION detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.15
4.65
4.65
Product Features and Functionality
3.70
4.70
3.90
Delivery
4.35
3.70
3.65
Business Applications
5.00
4.95
5.00
Support and Services
4.70
4.70
4.60
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
  • Product Maturity / Product Features
    Data Security
  • Product Maturity / Product Features
    Data Transformation
  • Product Maturity / Product Features
    Data Visualization
  • Product Maturity / Product Features
    Other Features/Functions
  • Product Maturity / Solution Delivery
    Delivery - Direct
WEAKNESSES
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Features and Functionality
  • Product Maturity / End-Users
    Application Developers
  • Product Maturity / End-Users
    Business Analysts
  • Product Maturity / End-Users
    Consultants
  • Product Maturity / End-Users
    Data Scientists
  • Product Maturity / Support Services
    Customer Support
  • Product Maturity / Support Services
    Sales Support
  • Product Maturity / Support Services
    Technical Support
  • Product Maturity / Deployment Mode
    On-Premise
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
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TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Solution Delivery
    Delivery - Direct
  • Deployment Mode / Hosted
    On-Cloud
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Services Offered
    Deployment & Integration Services
  • Product Features
    Data Orchestration
  • Use Cases
    Personalized Marketing
  • Preferred Mode of Delivery / Subscription
    Licensing
  • End-Users
    Consultants

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IBM CORPORATION Presence in Clickstream Analytics Software

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