IBM Clickstream Analytics enables users to track and analyze visitor behavior over time, across multiple touchpoints and channels, and take action in order to provide effective personalized marketing campaigns. It features flexible web analytics dashboards and benchmarks to manage digital marketing initiatives, real-time and ad-hoc analytics, and enables marketers to calculate Return on Investment (ROI) for each marketing channels. IBM Digital Analytics enable marketers to create navigation path reports including clickstream reports. With clickstream reports, users can analyze customer/visitor paths on their websites.
USP : IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.
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IBM CORPORATION Presence in Clickstream Analytics Software
IBM has been a distinguished global provider for analytical and cloud computing solutions and has a strong presence in several industry verticals. The company is committed to provide high-end analytics and cloud computing solutions globally and has a focused growth strategy to hold the leading position in selected industries and domains such as healthcare, financial services, and IoT. A similar strategy is implied for the company’s analytics business unit comprising digital analytics solutions. The company invested around 7% of its revenue in R&D, in 2016. Majorly focusing on IoT, financial services, and healthcare to obtain leadership in these industries, the company has invested to build distinguished solutions such as cloud platforms including IaaS, PaaS, cloud video, and object storage in the enterprise cloud domain. Looking at the digital analytics market, IBM has been focused on providing a unique solution which meets the end-to-end requirements of the enterprise user on a single platform. In-house product developments strengthen the digital analytics and customer experience analytics product portfolio of the company. The company has strong partner network comprising distributors, resellers, integrators, and ISVs. IBM focuses on providing quality services to its customers by enhancing its sales and delivery channel by deploying cognitive tools, implementing customer-centric skills, and specialized practices to deliver value and build an extensively optimized partner eco-system to transform the business processes of its customers.
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