IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements. Request
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IBM Clickstream Analytics enables users to track and analyze visitor behavior over time, across multiple touchpoints and channels, and take action in order to provide effective personalized marketing campaigns. It features flexible web analytics dashboards and benchmarks to manage digital marketing initiatives, real-time and ad-hoc analytics, and enables marketers to calculate Return on Investment (ROI) for each marketing channels. IBM Digital Analytics enable marketers to create navigation path reports including clickstream reports. With clickstream reports, users can analyze customer/visitor paths on their websites.