IBM CORPORATION in Clickstream Analytics Software

The product enables users to track and analyze visitor behavior over time, across multiple touchpoints and channels, and take action in order to provide effective personalized marketing campaigns. It features flexible web analytics dashboards and benchmarks to manage digital marketing initiatives, real-time and ad-hoc analytics, and enables marketers to calculate Return on Investment (ROI) for each marketing channels. IBM Digital Analytics enable marketers to create navigation path reports including clickstream reports. With clickstream reports, users can analyze customer/visitor paths on their websites.
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USP : IBM offers IBM Digital Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

BUYERS
VENDORS
EXPERTS
3.6
ANALYSTS
 

IBM CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.15
4.65
4.40
Product Features and Functionality
3.70
4.70
2.90
Delivery
4.35
3.70
3.85
Business Applications
5.00
4.95
5.00
Support and Services
4.70
4.70
4.40
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Company Maturity / Breadth of Applications Served
    New Industry Verticals
  • Company Maturity / Channel Strategy and Fit
    Distributors
  • Company Maturity / Channel Strategy and Fit
    Strategy to Address New Target Audience
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Company Maturity / Viability
    Revenue
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
  • Product Maturity / Product Features
    Data Security
WEAKNESSES
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Joint Ventures
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Mergers and Acquisitions
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Partnerships and Collaborations
  • Company Maturity / Breadth of Applications Served
    Customized Solutions
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Business Expansion Strategy
  • Company Maturity / Viability
    R&D Spend
  • Company Maturity
    Mergers and Acquisitions Strategy
  • Company Maturity / Viability
    Revenue Growth Rate (Y-o-Y)
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Company Maturity / Effectiveness of Organic Growth Strategy
    No. of New Products Launched
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Company Maturity
    Breadth of Applications Served
  • Company Maturity
    Effectiveness of Organic Growth Strategy

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

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IBM CORPORATION Presence in Clickstream Analytics Software

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