IRI in Clickstream Analytics Software

Features:

  • Better decision making: CDW helps in making better decisions as it narrows web traffic through parsing, cleansing, and reformatting data.
  • Management of log files: It is vital to customize the size and type of log files to make them easier to read and for future operations.
  • High-speed performance: All tools and operations are effortless to use and operate on top speed to give accurate results.

USP :

IRI has developed various analytical solutions for businesses and marketing associations, including clickstream analytics. They have focused on clickstream data warehousing (CDW) which can be used for pattern analysis, customer segmentation and website traffic reports. Useful information helps enhance your website, content and banner ads as it aims at better customer satisfaction. Such analysis depends on your file sizes, and the main challenge is data reduction, integration and manipulation to get accurate results.

BUYERS
VENDORS
EXPERTS
2.4
ANALYSTS
 

IRI detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.95
2.80
2.65
Product Features and Functionality
0.90
2.50
1.95
Delivery
4.35
4.60
4.65
Business Applications
2.85
4.30
5.00
Support and Services
2.15
3.05
3.30
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IRI has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Data Security
  • Product Maturity / Solution Delivery
    Delivery - Direct
  • Product Maturity / Medium of Delivery of Support Services
    On-Site Support
  • Product Maturity / Services Offered
    Education & Training
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Services Offered
    Support & Maintenance
  • Product Maturity
    Delivery
  • Product Maturity / Solution Delivery
    Delivery - Through Partners / Third-Party Vendors
  • Product Maturity / Deployment Mode
    Hosted / On-Cloud
  • Product Maturity / Deployment Mode
    Hybrid
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
  • Product Maturity / Deployment Mode
    On-Premise
WEAKNESSES

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TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Support Services
    Technical Support
  • Solution Delivery / Delivery - Through Partners
    Third-Party Vendors
  • Deployment Mode
    Hybrid
  • Product Features
    Data Lineage
  • Deployment Mode / Hosted
    On-Cloud
  • End-Users
    Other End-User catered
  • Use Cases
    Personalized Marketing
  • Solution Delivery
    Delivery - Direct
  • Use Cases
    Customer Analysis

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Questions & Answers

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