Real-time streaming facilitated by the Azure ClickStream Analytics can be deployed in several mission-critical use-cases such as personalized, real-time stock-trading analysis and alerts in financial institutions and services; real-time fraud detection; data and identity protection services; reliable ingestion and analysis of data generated by sensors and actuators embedded in physical objects (IoT); web clickstream analytics; and Customer Relationship Management (CRM) applications issuing alerts when the quality of customer experience within a time frame is degraded. The key benefits delivered by the cloud-based managed services are ease of use, scalability, and low cost.
USP : Microsoft ClickStream Analytics Azure is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.
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MICROSOFT CORPORATION Presence in Clickstream Analytics Software
Microsoft has been an eminent global vendor in providing a diverse set of software, licensing solutions, and hardware products across different industrial verticals for over three decades. Among the Fortune 500, 80% are on Microsoft cloud. Enabling business users has been one of the key priorities of Microsoft, which is evident through its R&D efforts in the clickstream analytics domain. In order to cater to the demands of its clientele base, the company spent 13% of its revenue on R&D, in 2016 consistent with its previous year spending. Through this investment, the company has succeeded in delivering innovative analytics products and new cloud services in this market. Microsoft has been working towards comprehensively becoming an exclusive mobile and cloud service provider, which reflects through its “Mobile First, Cloud First” strategy. It offers business solutions to a vast clientele present in over 100 countries around the world, in the regions of North America, APAC, Latin America, MEA, and Europe. The clientele of Microsoft includes large enterprises, SMEs, individuals, and Internet Service Providers (ISPs).
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