Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time. Request
Oracle Sales Analytics Pricing to get more information.
Oracle Infinity Clickstream Analytics is a solution for real-time data processing and inference. The latest release in this category is ‘Adaptive Intelligent Apps’ that enable commerce, marketing, sales, and service professionals to deliver real-time rich experiences across the customer lifecycle. These applications utilize advanced data science and machine learning to learn and adapt in real-time based on the processing of data collected through web and organization’s repository including historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences, and IoT data. The applications are able to process a large amount of web-scale data in real-time; anticipate user behavior and deliver actionable individualized results; and able to adapt in real-time according to user interactions. Adaptive Intelligent Apps are powered by data from the Oracle Data Cloud and can be embedded within Oracle CX Cloud Suite applications to support customer experience workflows across commerce, marketing, sales, and service. Further the applications are built for business users eliminating the requirement for data scientists.