Hybris Commerce Marketing, marketers can link customer, transaction, social, clickstream, and point-of-sale data to build a full customer profile providing information about customer behavior on a website.SAP Clickstream Analytics provides personalized recommendations by analyzing customer interactions and selecting relevant products and offers. Furthermore, SAP Hybris Marketing Cloud enables users to connect their marketing and commerce systems with each other. The product can be deployed on-premise and on-cloud offered through a hybrid suite. SAP Hybris is available for business-to-customer and business-to-business deployments.
USP : SAP Clickstream Analytics is about SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise-level customer engagement and multichannel eCommerce software suite.
Use Case Maturity
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North America , Middle East and Africa , Latin America , Europe , Asia-Pacific
SAP SE Presence in Clickstream Analytics Software
SAP is a reputed global software and services provider having a direct or indirect presence in more than 180 countries through a group of 255 subsidiaries to distribute SAP’s products, solutions, and services. SAP has invested in SAP Labs network and SAP Innovation Center Network reflecting its commitment toward product differentiation and innovation. The SAP Lab are located in 13 countries across the globe, which helps SAP understand the trends being accepted and accordingly bring about changes in their offerings to increase their global market share. The presence in all geographic regions helps SAP collaborate with top universities and hire employees from dynamic and vibrant communities. The company invested around 15% of its annual revenue in 2016 in R&D efforts. Further, acquisitions and partnerships have been the key inorganic strategies adopted by the company to expand its product portfolio and geographical presence. In December 2016, the company entered in to an agreement to acquire Abakus, a cloud-based solution for cross-channel marketing measurement and optimization. This acquisition will enable SAP users to more efficiently acquire customers and effectively retain them and to increase marketing ROI through closed-loop integration with their execution platforms. Further, the company formed a partnership with major companies such as Bloomreach, Facebook, Marketo, Sprinklr, and Turn, to provide extensions for SAP's Hybris Marketing solution.