SAP SE in Clickstream Analytics Software

Hybris Commerce Marketing, marketers can link customer, transaction, social, clickstream, and point-of-sale data to build a full customer profile providing information about customer behavior on a website. It provides personalized recommendations by analyzing customer interactions and selecting relevant products and offers. Furthermore, SAP Hybris Marketing Cloud enables users to connect their marketing and commerce systems with each other. The product can be deployed on-premise and on-cloud offered through a hybrid suite. SAP Hybris is available for business-to-customer and business-to-business deployments.
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USP : SAP caters to the clickstream market with its SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise level customer engagement and multichannel eCommerce software suite.

BUYERS
VENDORS
EXPERTS
3.6
ANALYSTS
 

SAP SE detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.45
4.65
4.40
Product Features and Functionality
3.10
4.70
2.90
Delivery
4.00
3.70
3.85
Business Applications
5.00
4.95
5.00
Support and Services
4.35
4.70
4.40
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SAP SE has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Joint Ventures
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Partnerships and Collaborations
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Company Maturity / Channel Strategy and Fit
    Distributors
  • Company Maturity / Channel Strategy and Fit
    Strategy to Address New Target Audience
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
WEAKNESSES
  • Company Maturity / Mergers and Acquisitions Strategy
    No. of Mergers and Acquisitions
  • Company Maturity / Breadth of Applications Served
    Customized Solutions
  • Company Maturity / Breadth of Applications Served
    New Industry Verticals
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Company Maturity / Partner Ecosystem
    Consultants
  • Company Maturity / Partner Ecosystem
    Managed Service Providers
  • Company Maturity / Industry Verticals
    Other Industry Verticals
  • Company Maturity / % Revenue from Industry Verticals
    Revenue - Other Industry Verticals
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Company Maturity
    Effectiveness of Organic Growth Strategy
  • Company Maturity / Viability
    R&D Spend
  • Company Maturity / Viability
    Revenue Growth Rate (Y-o-Y)
  • Company Maturity / Effectiveness of Organic Growth Strategy
    No. of New Products Launched
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Features and Functionality

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners / Third-Part..
    ISV
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

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SAP SE Presence in Clickstream Analytics Software

Questions & Answers

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