SAP Clickstream Analytics Features

Hybris Commerce Marketing, marketers can link customer, transaction, social, clickstream, and point-of-sale data to build a full customer profile providing information about customer behavior on a website.SAP Clickstream Analytics provides personalized recommendations by analyzing customer interactions and selecting relevant products and offers. Furthermore, SAP Hybris Marketing Cloud enables users to connect their marketing and commerce systems with each other. The product can be deployed on-premise and on-cloud offered through a hybrid suite. SAP Hybris is available for business-to-customer and business-to-business deployments.

USP : SAP Clickstream Analytics is about SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise-level customer engagement and multichannel eCommerce software suite.

BUYERS
VENDORS
EXPERTS
3.6
ANALYSTS
 

SAP SE detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.45
4.65
4.65
Product Features and Functionality
3.10
3.90
4.70
Delivery
4.00
3.65
3.70
Business Applications
5.00
5.00
4.95
Support and Services
4.35
4.60
4.70
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SAP SE has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    17 Participants

  • Niche Quadrant

    All-Asia-Pacific

    19 Participants

  • Niche Quadrant

    All-Europe

    22 Participants

STRENGTHS
  • Product Maturity / Breadth and Depth of Product Offerings
    Products / Solutions Offered
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Variants
  • Product Maturity / Use Cases
    Basket analysis
  • Product Maturity / Use Cases
    Click path optimization
  • Product Maturity / Use Cases
    Customer Analysis
  • Product Maturity / Use Cases
    Others - solution/product
  • Product Maturity / Use Cases
    Personalized Marketing
  • Product Maturity / Use Cases
    Traffic Analysis
  • Product Maturity / Use Cases
    Website/Application Optimization
  • Product Maturity / Support and Services
    Customer Redressal Mechanism/Program
  • Product Maturity / Support and Services
    Level of Support
  • Product Maturity / Product Features
    Data Discovery
  • Product Maturity / Product Features
    Data Governance
  • Product Maturity / Product Features
    Data Integration
  • Product Maturity / Product Features
    Data Orchestration
  • Product Maturity / Product Features
    Data Quality
  • Product Maturity / Product Features
    Data Security
  • Product Maturity / Product Features
    Data Transformation
  • Product Maturity / Product Features
    Data Visualization
  • Product Maturity / Product Features
    Other Features/Functions
WEAKNESSES
  • Product Maturity / Product Features
    Data Lineage
  • Product Maturity / Product Features
    Metadata Management
  • Product Maturity / Services Offered
    Other Services
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Support Services
    Other Support Services
  • Product Maturity / End-Users
    Other End-User catered
  • Product Maturity / Product Features and Functionality
    Self-service Capabilities
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Features and Functionality
  • Product Maturity
    Support and Services
  • Product Maturity / End-Users
    Application Developers
  • Product Maturity / End-Users
    Business Analysts
  • Product Maturity / End-Users
    Consultants
  • Product Maturity / End-Users
    Data Scientists
  • Product Maturity / Support Services
    Customer Support
  • Product Maturity / Support Services
    Sales Support
  • Product Maturity / Support Services
    Technical Support
  • Product Maturity / Deployment Mode
    On-Premise
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
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TOP FEATURES
  • Product Features and Functionality
    Product Features
  • Deployment Mode
    Hybrid
  • Use Cases
    Personalized Marketing
  • Deployment Mode / Hosted
    On-Cloud
  • Services Offered
    Deployment & Integration Services
  • Solution Delivery / Delivery - Through Partners
    Third-Party Vendors
  • Product Features
    Data Orchestration
  • Solution Delivery
    Delivery - Direct
  • Services Offered
    Support & Maintenance
  • End-Users
    Consultants

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SAP SE Presence in Clickstream Analytics Software

Questions & Answers

TOP REVIEWS

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Marie Stelle

Engagement Partner - 360Quadrants.com