USP : Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.
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TALEND Presence in Clickstream Analytics Software
Talend caters to various industry verticals including, healthcare and life sciences, manufacturing, government and public sector, BFSI, retail, travel and hospitality, media and entertainment. Talend keeps investing in R&D to upgrade its services, in 2016, the company has invested 18.21% in R&D. Talend has entered into clickstream data market with the adoption of inorganic growth strategy. For instance, in 2016, Talend entered into a strategic partnership with T-Systems, a German subsidiary of Deutsche Telekom. T-System is using Talend Big Data Integration software to restructure the collected data from a broad range of sources as part of T-Systems’ big data platform services.
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