Webtrends caters to its customer's various industry verticals comprising healthcare, communications, financial services, energy and utilities, education, manufacturing, public sector, retail, media and entertainment, and technology. The company keeps investing in R&D activities to come up with advance products and services which satisfy the need of customers. Webtrends mainly adopts the organic growth strategy to maintain its leadership position in the market. For instance, in 2016, Webtrends launched a new big data connector namely, Infinity Data Connector. It enables brands to gather and feed visitor’s analytics data from various sources including, websites, connected devices in the premises, and mobile apps. Additionally, it offers universal tag with flexible data collection options, data assortment API, and advanced mobile Software Development Kits (SDKs).