IBM CORPORATION Presence in Cloud Field Service Management
IBM is globally recognized for its diverse set of products and services. IBM offers an extensive range of solutions under 2 broad categories: FSM and Maximo Asset Management. The company focuses on integrating IT frameworks and cloud to attain higher values and profitability from market transitions. To achieve this, in 2016, the company spent USD 15 billion on R&D, capital expenditure, and acquisitions. IBM believes in growth with innovations. The company, in 2016, became the first company ever to be granted 8,088 patents. IBM considers data, cloud, and analytics as the critical elements for ensuring competitiveness in the FSM market. IBM strategically follows the strategies of new product launches, strategic partnerships, and acquisitions in the cloud FSM market. For instance, in February 2017, IBM announced a strategic partnership with ServiceNow to replace unstructured work patterns with intelligent workflows. The partnership of IBM and ServiceNow would focus on automating manual processes to deliver greater efficiencies to the customers of both the companies. Furthermore, in November 2015, IBM announced the acquisition of Meteorix, a Workday consulting partner that focuses on HCM, payroll, spend management, and post production services. This acquisition would enable IBM to help companies redefine work with cloud-based financial and HR services. The company’s prime focus is on offering better customer services through proficient technology-enabled field service products and services to sustain in the current competitive market that is driven by cloud and mobility. Furthermore, IBM Corporation is also focusing on strengthening its market presence in China, India, and countries in Eastern Europe, South East Asia, MEA, and Latin America by increasing its product availability in these regions through the expansion of cloud data centers.