SAP SE Overview
The comprehensive field service capabilities offered by the company include installed base management, flexible mobile apps, resource scheduling, customer intelligence, ERP integration, and service management. The service offerings can be deployed, configured, and integrate with other enterprise applications. The major benefits of using SAP Hybris Service Cloud include personalized service interactions, instant knowledge, mobile services, and orchestration. The company focuses on enhancing the dimensions of its existing offering through new product developments, acquisitions, and partnerships. For instance, in March 2017, SAP Cloud Field Service Management announced the availability of the SAP Hybris Revenue Cloud solution in its customer engagement and commerce cloud suite. SAP Hybris Revenue Cloud includes omnichannel capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing, all on the cloud.
SAP SE USP
SAP Hybris Service Cloud offers innovative collaboration tools and knowledge bases to provide an omnichannel experience across the entire customer journey. SAP Cloud Field Service Management portfolio helps customers manage their field service engagements, from work order to service-level agreements and contracts.
SAP SE Presence in Cloud Field Service Management
SAP is a leading provider of enterprise application software and ERP solutions. The company’s prime focus is on improving its business productivity by introducing innovative technologies to help enterprises operate more efficiently. In 2016, the company spent 13.8% of its total revenue on R&D and its R&D expense increased by 7% as compared to 2015. The company is focusing on creating a strong foothold in the FSM market with the help of SAP Hybris Service Cloud. The company undertakes acquisition and collaborations as its primary growth strategy to enhance its product offerings and remain competitive in the cloud FSM market. For instance, in April 2015, SAP Hybris announced a strategic partnership with Sprinklr, a leader in social media management. The partnership between Sprinklr and SAP Hybris would transform the social experiences in the customer journey with business functions, such as sales, customer service, marketing, and finance. SAP has been categorically working on improving the customer satisfaction, along with focusing on product portfolio expansion. In December 2016, SAP Hybris announced the acquisition of Abakus, a fast growing enterprise cloud company. The integration of Abakus with SAP Hybris Marketing Cloud would help companies optimize their marketing performance.