SERVICENOW Cloud Field Service Management
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Summary
ServiceNow also enhances its existing solutions with new features and functionalities through multiple upgrades, with the intent of providing customers the benefits of the latest market innovations. For instance, in May 2017, ServiceNow launched Customer Service Communities in its customer service management solution. The Customer Service Communities application offers personalized, real-time access to information and a self-service experience to the customers. These help enterprises reduce the case volumes, address customer needs efficiently, and expand customer base. Moreover, the company intends to retain its current clientele by increasing the number of subscription licenses and providing customers with custom-built applications to manage more services across the enterprises.
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SERVICENOW INC Presence in
Cloud Field Service Management
ServiceNow focuses on adopting inorganic growth strategies to expand to new markets and areas. The company strongly focuses on improving the customer experience and field productivity by using newer capabilities of the acquired companies. For instance, in May 2017, ServiceNow acquired Qlue to improve the customer experience and process automation using intelligent automation. Over the recent years, ServiceNow has substantially increased its investment in the R&D of its solutions and services to increase its global reach and customer base. In 2015, 70% of the company’s total annual revenue was received from North America. This exhibits ServiceNow’s capabilities of investing in direct and indirect sales channels to expand internationally.
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