ServiceNow also enhances its existing solutions with new features and functionalities through multiple upgrades, with the intent of providing customers the benefits of the latest market innovations. For instance, in May 2017, ServiceNow launched Customer Service Communities in its customer service management solution. The Customer Service Communities application offers personalized, real-time access to information and a self-service experience to the customers. These help enterprises reduce the case volumes, address customer needs efficiently, and expand customer base. Moreover, the company intends to retain its current clientele by increasing the number of subscription licenses and providing customers with custom-built applications to manage more services across the enterprises.
USP : ServiceNow focuses on offering new and innovative cloud FSM solutions with the intent to drive field productivity, enhance customer experience, and motivate field workers. The company is mainly focused on adopting organic growth strategies to remain competitive in the cloud FSM market.