Apcera is one of the key vendors in the CaaS market space. Ericsson, one of the leading telecom players, is a strategic investor in Apcera. Prior to Ericsson, investor funding was done by True Ventures, Kleiner Perkins Caufield & Byers, Rakuten, Andreessen Horowitz, and Data Collective. The company is highly focused on the organic strategies for its consistent growth. It releases product upgrades frequently to stay competitive in the market by serving the dynamic needs of its customers. It also consistently develops new products to gain a competitive edge over other major players in the market. For instance, in November 2016, the company announced the launch of Apcera Platform, a container management platform for cloud-native and legacy applications. The company also announced that it has expanded integration features to further support Amazon EC2 Container Registry (Amazon ECR), Google Compute Engine, and Microsoft Azure. Furthermore, Apcera has a large number of technology partners such as Apigee, New Relic, Twistlock, CoreOS, and Docker; and system integrators such as Logimethods, TCS, Zensar, and Ammeon, which help the company in strengthening its foothold in the CaaS market. The company majorly caters to the Americas. Recently, it expanded its geographic presence by opening an office in London in December 2015. This expansion strategy would help the company to meet the increasing demand of customers from EMEA.