CISCO SYSTEMS INC in Containers as a Service

Cisco Systems is one of the key vendors in the CaaS market. The technologies offered by the company revolutionize the products, companies, and industries across the globe and may drive investments from other companies and governments in the near future. The company functions in a highly dynamic business environment and believes in product transformation depending upon market evolutions. In recent past, Cisco incorporated inorganic growth strategies, such as mergers, acquisitions, partnerships, and agreements to expand its market reach and market shares. For instance, Cisco acquired CliQr, a privately held company, in 2016. With this acquisition, Cisco integrated CliQr’s application-defined cloud orchestration platform with its product portfolio. This integration would provide the customers with a central platform to manage the complete application life cycle across hybrid environments. This acquisition helped Cisco to strategically increase its customer base and strengthen its foothold in North America. Strategic alliance with many well-known brands, such as Accenture, Alcatel-Lucent, Capgemini, Citrix, EMC, and IBM assists Cisco in mitigating competition, risks, and threats. In terms of organic strategy, Cisco has been investing more than 12% of its revenue in R&D for the past 3 years. In 2014, it invested 13.4% of its annual revenue in R&D, whereas in 2015 it invested 12.6%. This clearly describes that the company is focused on improving its current offerings to firmly hold its position in the highly competitive market. Further, Cisco is innovating new products as per the changing demands of the customers to gain better customer satisfaction. For example, in 2016, Cisco introduced Network Digital Architecture for its customers to innovate, lower risk, and decrease the complexity associated with orchestration and automation.