IBM Cloud Kubernetes Service

IBM is an eminent player in the CaaS market. It has been executing a strategy to transform its business, hence increasing its capabilities through strong organic strategies. The strategic intent of the company is to shift its business mix portfolio into higher margin business areas. It aims to increase its presence in higher value areas, such as services, software, and integrated solutions. As part of this shift, the company has acquired more than 140 companies since 2000, complementing and scaling its portfolio of products and offerings. The company has been adopting various organic strategies to strengthen its position in the CaaS market. As a part of the organic growth strategy, the company launched various container services to strengthen its product portfolio. For instance, in March 2017, IBM announced the launch of container service on its cloud platform, Bluemix. It would help developers to build and manage more secure and cognitive apps. IBM Bluemix Container Service uses Kubernetes, an open-source container orchestration system leveraging a Docker engine. It is focused on delivering user-centric experience with features such as automated provisioning, updating, and monitoring the containers. Moreover, IBM has been investing a substantial amount of its annual revenue in the R&D. As a part of its organic strategy, the company increased its R&D investment from 6.42% in 2015 to 7.2% in 2016.