RANCHER LABS Presence in Containers as a Service
Rancher Labs’ organic growth strategy is focused on broad market adoption via downloads of Rancher, which is 100% open source, whereas, inorganic growth is driven by a global sales organization, with offices in the US, UK, China, and Japan. In addition, Rancher Labs has an aggressive business development strategy which focuses on strengthening its foothold across the globe. The company focuses on building strategic technology partners and further develops the robust Rancher ecosystem. Recently, in October 2016, the company announced the launch of the Rancher Partner Network. It is a comprehensive partner program focused on expanding the company’s global reach, increase its enterprise adoption, and provide partners and customers with tools for success.
As part of its inorganic growth strategy, Rancher Labs has been consistently enhancing its product portfolio. For instance, in April 2017, Rancher Labs partnered with Docker to integrate Docker Enterprise Edition (EE) Basic into its Rancher container management platform. Using Rancher dashboard, users can easily access the usability, security, and portability benefits of Docker EE. This partnership would allow Rancher Labs to deliver Docker's enterprise-grade security, management, and orchestration capabilities.