Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable marketers to map their customer’s journey and engage them across all the touchpoints. Adobe provides its products and solutions through the cloud deployment model and endorses the Adobe Dynamic Tag Management (DTM) method to implement the product on the company’s website. The product is offered as per user’s requirements and it can be a Software-as-a-Service (SaaS) or a managed service, depending upon the product edition (standard or premium).
USP : Adobe Systems caters to the customer journey analytics market through its analytics solutions, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.
|Breadth and Depth of Product Offerings|
|Product Features and Functionality|
|Product Differentiation and Impact on Customer Value|
North America , Latin America , Middle East and Africa , Asia-Pacific , Europe
ADOBE SYSTEMS INCORPORATED Presence in Customer Journey Analytics Software
Adobe Systems caters to numerous verticals, including BFSI, government, media and entertainment, retail, telecommunications, travel and hospitality, manufacturing, and healthcare. Adobe’s customers include marketing professionals, business analysts, and business managers. Adobe provides a comprehensive and integrated marketing solution for different category of users. It provides its products and services through its distributors, Value-Added Resellers (VARs), System Integrators (SIs), Independent Software Vendors (ISVs), retailers, software developers, and Original Equipment Manufacturers (OEMs), in addition to its direct sales force, online website, and app stores. The company is involved in expanding its product portfolio majorly through product upgradations and product launches. For instance, in March 2017, Adobe released Adobe Experience Cloud, a comprehensive set of cloud services, which include Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud. The Analytics Cloud enables marketers to capture, aggregate, and understand the customer data from disparate sources with more efficiency, and then transform it into singular customer profiles. Further, as a part of its inorganic growth strategy, the company also acquired and invested into private companies in the emerging markets and technologies, with the objective of enhancing its knowledge base as well as expanding the opportunities for its existing product portfolio.