360 Score: 3.51
For Vendors
Adobe Campaign
  • California, USA
  • 1982
  • $5BN to $10BN

Adobe Campaign Pricing & Demo

Adobe Campaign Overview

Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable marketers to map their customer’s journey and engage them across all the touchpoints. Adobe provides its products and solutions through the cloud deployment model and endorses the Adobe Dynamic Tag Management (DTM) method to implement the product on the company’s website. The product is offered as per user’s requirements and it can be a Software-as-a-Service (SaaS) or a managed service, depending upon the product edition (standard or premium). Adobe Campaign pricing suits all customer analytics budgets. 

Key Features:

  • Email Management - Enhances email marketing with customised and contextually applicable messages. Allows users to use the native email abilities in software with the user’s other marketing channels. With more complete data, the users can provide better email customization and improve their email automation, deliverability and reporting.
  • Cross-channel Marketing - With the help of it the users can collect customer data from different systems, devices and channels into a solo profile. Then, provide timely and applicable campaigns that meet the customers in the right places and right ways along their customer journey.
  • Segmentation and Targeting - Adobe helps users to leverage data to understand their exclusive customer segments and then design the best campaigns to make significant connections with each one.
  • Data connectors – Allows users to connect to huge databases and CRM systems like Microsoft Dynamics 365. Develop personalised data connections to their broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes.

 Adobe Campaign Pricing

Adobe Campaign pricing starts at $9.99 per month, per user. Adobe does not offer a free version, but offers a free trial.

Adobe Demo

Users can schedule a demo with Adobe and get consultation about their requirements.

Adobe Campaign USP

Adobe Systems caters to the customer journey analytics market through its customer journey analytics softwares, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud. Adobe Campaign pricing suits the budgets of all types of customer journey analytics implementations.

Popular Comparisons

Evaluated against 212 key buying criteria
Strengths
  • Hosted / On-Cloud
  • Directly
  • Through Partners / Third-Party Vendors
  • Any other professional service
  • Consulting
  • Customer behavioral analysis
  • Customer Support
  • Other support services
  • Sales Support
  • Support and maintenance services
  • Technical Support
  • Training and Education services
  • Call center
  • Promotional events
  • Social Media
  • Web
  • Breadth and Depth of Product Offerings
  • Product Branding
  • Product Differentiation and Impact on Customer Value
  • Automotive and Transportation
Weaknesses
  • Complicated system
    Sometimes slow and some tools do not work. Constant errors in the Workspace module significantly disrupts workflow. Processing rules creates problems for QA teams. Show More
  • Lack Flexibility
    Lack of flexibility in customization. Highly complex.
  • Error Handling
    Does not locate errors, uses up a lot of hard disc space.
  • Not Upto the mark
    Inefficient customer support and implementation team
  • Product Offerings
  • On-Site Support
  • Hybrid
  • On-Premise
  • Product Functionality
  • Others
  • Others (Please Specify)
  • Branch/Store
  • Sales representative
  • Customer segmentaion and targeting
  • licenses
  • Survey data
  • Brand Management
  • Campaign management
  • Channel experience analytics
  • Competitive intelligence
See More
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Adobe Campaign Presence in Customer Journey Analytics Software
Adobe Systems caters to numerous verticals, including BFSI, government, media and entertainment, retail, telecommunications, travel and hospitality, manufacturing, and healthcare. Adobe’s customers include marketing professionals, business analysts, and business managers. Adobe provides a comprehensive and integrated marketing solution for different category of users. It provides its products and services through its distributors, Value-Added Resellers (VARs), System Integrators (SIs), Independent Software Vendors (ISVs), retailers, software developers, and Original Equipment Manufacturers (OEMs), in addition to its direct sales force, online website, and app stores. The company is involved in expanding its product portfolio majorly through product upgradations and product launches. For instance, in March 2017, Adobe released Adobe Experience Cloud, a comprehensive set of cloud services, which include Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud. The Analytics Cloud enables marketers to capture, aggregate, and understand the customer data from disparate sources with more efficiency, and then transform it into singular customer profiles. Further, as a part of its inorganic growth strategy, the company also acquired and invested into private companies in the emerging markets and technologies, with the objective of enhancing its knowledge base as well as expanding the opportunities for its existing product portfolio.

Top Adobe Campaign Features

#1 Product Features and Functionality / Touchpoints
#2 Product Features and Functionality / Data Format
#3 Product Features and Functionality / Applications Served
#4 Services / Consulting
#5 Applications Served / Customer behavioral analysis

PARTICIPATING QUADRANTS

Adobe Campaign has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant

    All-Asia-Pacific

  • Niche Quadrant

    All-Europe