ADOBE SYSTEMS INCORPORATED in Customer Journey Analytics Software

Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable marketers to map their customer’s journey and engage them across all the touchpoints. Adobe provides its products and solutions through the cloud deployment model and endorses the Adobe Dynamic Tag Management (DTM) method to implement the product on the company’s website. The product is offered as per user’s requirements and it can be a Software-as-a-Service (SaaS) or a managed service, depending upon the product edition (standard or premium).
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USP : Adobe Systems caters to the customer journey analytics market through its analytics solutions, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.

BUYERS
VENDORS
EXPERTS
3.5
ANALYSTS
 

ADOBE SYSTEMS INCORPORATED detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
3.95
Product Features and Functionality
2.75
3.60
3.15
Product Differentiation and Impact on Customer Value
3.70
3.30
3.35
Product Branding
3.80
3.80
3.55
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ADOBE SYSTEMS INCORPORATED has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
WEAKNESSES

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Product Features and Functionality
    Applications Served
  • Touchpoints
    Social Media
  • Channel of Delivery
    Directly
  • services
    Sales Support
  • Industry Vertical
    Healthcare and Life Sciences
  • Touchpoints
    Web
  • Industry Vertical
    Travel and Hospitality
  • Services
    Any other professional service

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ADOBE SYSTEMS INCORPORATED Presence in Customer Journey Analytics Software

Questions & Answers

TOP REVIEWS

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