ADOBE SYSTEMS INCORPORATED in Customer Journey Analytics Software

Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable marketers to map their customer’s journey and engage them across all the touchpoints. Adobe provides its products and solutions through the cloud deployment model and endorses the Adobe Dynamic Tag Management (DTM) method to implement the product on the company’s website. The product is offered as per user’s requirements and it can be a Software-as-a-Service (SaaS) or a managed service, depending upon the product edition (standard or premium).

USP : Adobe Systems caters to the customer journey analytics market through its analytics solutions, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.

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ADOBE SYSTEMS INCORPORATED detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
2.80
Product Features and Functionality
2.75
3.60
4.10
Product Differentiation and Impact on Customer Value
3.70
3.30
1.65
Product Branding
3.80
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ADOBE SYSTEMS INCORPORATED has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Company Maturity / Geographic Footprint
    Channel Partners - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Channel Partners - Europe
  • Company Maturity / Geographic Footprint
    Channel Partners - Latin America
  • Company Maturity / Geographic Footprint
    Channel Partners - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Channel Partners - North America
  • Company Maturity / Geographic Footprint
    Direct Presence - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Direct Presence - Europe
  • Company Maturity / Geographic Footprint
    Direct Presence - Latin America
  • Company Maturity / Geographic Footprint
    Direct Presence - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Direct Presence - North America
  • Company Maturity / Geographic Footprint
    Sales Office - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Sales Office - Europe
  • Company Maturity / Geographic Footprint
    Sales Office - Latin America
  • Company Maturity / Geographic Footprint
    Sales Office - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Sales Office - North America
  • Company Maturity
    Channel Strategy and Fit
  • Company Maturity
    Effectiveness of Organic Growth Strategy
  • Company Maturity
    Geographic Footprint
  • Company Maturity
    Mergers and Acquisitions Strategy
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
WEAKNESSES
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Strategy to Address New Target Audience
  • Company Maturity / Mergers and Acquisitions Strategy
    M&A
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Touchpoints
    Others
  • Company Maturity / R&D Spend
    10% - 15%
  • Company Maturity / R&D Spend
    15% - 20%
  • Company Maturity / R&D Spend
    5% - 10%
  • Company Maturity / R&D Spend
    Less than 5%
  • Product Maturity / Applications Served
    Others(Please Specify)
  • Company Maturity / Mergers and Acquisitions Strategy
    Joint Ventures
  • Product Maturity / Touchpoints
    Branch/Store
  • Product Maturity / Touchpoints
    Sales representative
  • Product Maturity / Applications Served
    Customer segmentaion and targeting
  • Product Maturity / Breadth and Depth of Product Offerings
    licenses
  • Company Maturity / Channel Strategy and Fit
    Business Expansion Strategy
  • Product Maturity / Touchpoints
    Survey data

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TOP FEATURES
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Product Features and Functionality
    Applications Served
  • Touchpoints
    Social Media
  • Channel of Delivery
    Directly
  • services
    Sales Support
  • Industry Vertical
    Healthcare and Life Sciences
  • Touchpoints
    Web
  • Industry Vertical
    Travel and Hospitality
  • Services
    Any other professional service

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ADOBE SYSTEMS INCORPORATED Presence in Customer Journey Analytics Software

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