Adobe Campaign Reviews & Product Details

Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable marketers to map their customer’s journey and engage them across all the touchpoints. Adobe provides its products and solutions through the cloud deployment model and endorses the Adobe Dynamic Tag Management (DTM) method to implement the product on the company’s website. The product is offered as per user’s requirements and it can be a Software-as-a-Service (SaaS) or a managed service, depending upon the product edition (standard or premium).

USP : Adobe Systems caters to the customer journey analytics market through its analytics solutions, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.

BUYERS
VENDORS
EXPERTS
3.5
ANALYSTS

ADOBE SYSTEMS INCORPORATED detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
2.80
Product Features and Functionality
2.75
3.60
4.10
Product Differentiation and Impact on Customer Value
3.70
3.30
1.65
Product Branding
3.80
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ADOBE SYSTEMS INCORPORATED has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Channel of Delivery
    Directly
  • Product Maturity / Channel of Delivery
    Through Partners / Third-Party Vendors / MSSPs
  • Product Maturity / Services
    Any other professional service
  • Product Maturity / Services
    Consulting
  • Product Maturity / Applications Served
    Customer behavioral analysis
  • Product Maturity / services
    Customer Support
  • Product Maturity / services
    Other support services
  • Product Maturity / services
    Sales Support
  • Product Maturity / Services
    Support and maintenance services
  • Product Maturity / services
    Technical Support
  • Product Maturity / Services
    Training and Education services
  • Product Maturity / Touchpoints
    Call center
  • Product Maturity / Touchpoints
    Promotional events
  • Product Maturity / Touchpoints
    Social Media
  • Product Maturity / Touchpoints
    Web
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Branding
  • Product Maturity
    Product Differentiation and Impact on Customer Value
  • Product Maturity / Industry Vertical
    Automotive and Transportation
WEAKNESSES
  • Product Maturity / Product Features and Functionality / Prod...
    Complicated system
    Sometimes slow and some tools do not work. Constant errors in the Workspace module significantly disrupts workflow. Processing rules creates problems for QA teams. Show More
  • Product Maturity / Breadth and Depth of Product Offerings / ...
    Lack Flaxibility
    Lack of flexibility in customization. Highly complex.
  • Product Maturity / Pre Sales Support / Software Requirement ...
    Error Handling
    Does not locate errors, uses up a lot of hard disc space.
  • Product Maturity / services / Customer Support
    Not Upto the mark
    Inefficient customer support and implementation team
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Touchpoints
    Others
  • Product Maturity / Applications Served
    Others(Please Specify)
  • Product Maturity / Touchpoints
    Branch/Store
  • Product Maturity / Touchpoints
    Sales representative
  • Product Maturity / Applications Served
    Customer segmentaion and targeting
  • Product Maturity / Breadth and Depth of Product Offerings
    licenses
  • Product Maturity / Touchpoints
    Survey data
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Campaign management
  • Product Maturity / Applications Served
    Channel experience analytics
  • Product Maturity / Applications Served
    Competitive intelligence
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TOP FEATURES
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Product Features and Functionality
    Applications Served
  • Touchpoints
    Social Media
  • Channel of Delivery
    Directly
  • services
    Sales Support
  • Industry Vertical
    Healthcare and Life Sciences
  • Touchpoints
    Web
  • Industry Vertical
    Travel and Hospitality
  • Services
    Any other professional service

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ADOBE SYSTEMS INCORPORATED Presence in Customer Journey Analytics Software

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