Best Customer Journey Analytics Software

  • IBM provides Watson Customer Experience Analytics and IBM Digital Analytics. IBM Watson provides better visibility into end-to-end journeys and their effectiveness while providing businesses with the ability to visualize the actual customer experience on their digital channels. IBM solutions come loaded with important features, including role-based dashboards, flexible reporting, session replay, eventing and alerting, journey analytics, site optimization, and mindset analysis.

    Read More
    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • Adobe Systems caters to the customer journey analytics market through its customer journey analytics softwares, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.

    • Enterprise
    • California, USA
    • Founded: 1982
    • $5BN to $10BN
    • 10,001 to 15,000
  • NICE Systems provides customer journey analytics software with its Big Data platform, namely, NICE Customer Experience Analytics solutions and NICE Customer Engagement Analytics solutions. NICE helps organizations in transforming their customer experience by leveraging AI-driven analytics that deliver seamless customer journeys and lower operational costs.​ The company provides cloud as well as on-premises deployment models, and supports its customers through various services, such as training, business consulting, professional services, and proactive services.

    Read More
    • SME
    • Central District, Israel
    • Founded: 1986
    • $1BN to $5BN
    • 1,001 to 5,000
  • Salesforce offers Marketing Cloud, a cloud-based digital marketing platform, for the customer journey analytics market. The Marketing Cloud consists of various products, such as Journey Builder and Audience Builder. The company enables businesses to communicate seamlessly across multiple channels so that the customers receive right information, wherever they are.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1999
    • $10BN to $50BN
    • 25,001 to 30,000
  • Verint Systems operates in the customer journey analytics market through its Actionable Intelligence customer journey analytics software. This platform provides customer engagement solutions and customer engagement optimization services. The company provides a robust portfolio of customer engagement solutions, which include VOC, workforce optimization, employee engagement, engagement channels, and security, fraud, and compliance.

    Read More
    • Enterprise
    • New York, US
    • Founded: 1994
    • $1BN to $5BN
    • 5,001 to 10,000
  • SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models. SAP Hybris Marketing helps companies to know more about their customers in real-time which enables social monitoring and engagement.

    Read More
    • Enterprise
    • Weinheim, Germany
    • Founded: 1972
    • $10BN to $50BN
    • 75,001 to 1,00,000
  • Kitewheel provides customer journey analytics software through the Customer Engagement Hub (CEH). CEH enables marketers to use the existing legacy systems and infrastructures to make the customers’ journey more interactive across all the touchpoints. The platform provides marketers with a better visibility about their customers interactions with their organizations, thereby delivering deep insights and facilitating better customer journeys.

    Read More
    • Enterprise
    • Minato-ku, Tokyo, Japan
    • Founded: 2013
  • BryterCX Customer Journey Analytics solution combines omnichannel customer data across multiple channels, enabling CX professionals to measure, track and enhance customer experience. The tools offered by the company explore all customer touchpoints, down to singular events, to expose friction points in the customer journey. It combines BryterCX Technology and Consulting Services to help businesses to identify journeys, create dashboards, train analysts and identify solutions to enhance overall efficiencies and improve CSAT scores.

    Read More
    • Enterprise
    • Colorado, USA
    • 51 to 100
  • Quadient focuses on enhancing the customer experience (CX) by enabling users and designers to make suggested changes in real-time. Quadient Customer Journey Mapping makes it easy for executives (such as marketing, digital, CX) to view and take action to improve their organizations’ entire portfolio of customer communications through a single web interface, regardless of the underlying communication technology.

    Read More
    • Enterprise
    • Boston, Massachusetts, US
    • Founded: 1994
  • CallMiner provides customer journey analytics solutions through CallMiner Eureka, a speech analytics software, and the Eureka Xchange app. These products help marketers analyze huge volumes of data generated from customer interactions across all customer touchpoints, including emails, chats, calls, and social media.

    Read More
    • Enterprise
    • Waltham, Massachusetts, US
    • Founded: 2002
    • 101 to 500
  • Servion provides its customer journey analytics solutions through Servion CX platform. It maps the customer journeys according to customers’ behavior and sentiments and allow marketers to take the next best action to enhance customer experiences.

    Read More
    • Startup
    • Chennai, Tamil Nadu, India
    • Founded: 1991
    • $11MN to $50MN
    • 1,001 to 5,000
    • Enterprise
    • California, US
    • Founded: 1990
    • 101 to 500
  • SDL's Customer Journey Analytics solution provides insights which is derived from numerous social media sites in real time. The solution has the ability to assess and convert the gathered data which comes in 23 languages, by applying natural language processing, machine learning, and proprietary machine translation capabilities. 

    Read More
    • SME
    • Maidenhead, Berkshire, UK
    • Founded: 1992
    • $101MN to $500MN
    • 1,001 to 5,000
  • Pitney Bowes Predictive Customer Analytics Solution offers an in depth understanding of customers by predicting and planning for a range of customer behavior. The company enables organizations to use a range of pre-defined models to enhance the speed and efficiency and create new models instantly and easily. The company's solutions are extremely user-friendly and the simple UI enables users to transform their data into 3D visuals and gain real insights into their customers.

    Read More
    • Enterprise
    • Connecticut, USA
    • Founded: 1920
    • $1BN to $5BN
    • 10,001 to 15,000
  • Thunderhead ONE facilitates personalized customer journeys and interactions across all multiple channels. The company helps CX and marketing professionals to discover and apply critical journey insights with ease. The solution requires less deployment time irrespective of the size of the business. The use of AI enables the ability to assess complex customer data quickly. ONE reduces servicing costs by directing customers to the most appropriate channel.

    Read More
    • Enterprise
    • London, UK
    • Founded: 2001
    • $11MN to $50MN
    • 51 to 100
  • InQuba CX gathers and assesses customer feedback from various data sources including surveys, social media conversations, contact center interactions, email, transactional, and financial data. InQuba enables CX professionals to understand customers better and also offers the tools to communicate with them. InQuba Engage acts as an omni-channel solution that enables CX professionals to interact with customers through their preferred channels.

    Read More
    • SME
    • Johannesburg, South Africa
    • 101 to 500
  • Qualtrics has developed a customer analytics solution called Predict iQ which uses deep learning neural networks to recognize customers. It provides important insights and also integrates customer sentiment and topic variables from Text iQ. The company provides intuitive dashboard and tools which enable businesses to act instantly on customer insights. Qualtrics also helps businesses to identify emerging trends, anticipate future needs, and deliver enhanced customer experience.

    Read More
    • Enterprise
    • Provo, Utah, US
    • Founded: 2002
    • $1BN to $5BN
    • 1,001 to 5,000
  • Teradata Customer Journey analytics software provides a comprehensive set of capabilities in data integration, advanced analytics, and multi-channel interaction management. It enables businesses to develop an all round view of their customers and gain important insights into their behavior and needs. The Teradata solution helps businesses to capture web and mobile browsing behavior at an individual level and also to identify service problems by assessing the text and web chat data and implement the best course of action to resolve issues.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1979
    • $1BN to $5BN
    • 10,001 to 15,000
  • Genpact's Cora Journey360 is a flexible journey-mapping product that creates journey maps and personas using real-life customer data and research. It enables businesses to deliver exceptional customer experiences. The software connects the front, middle, and back offices in order to ensure a better customer experience. It also enables users to import customer experience data, measure CX over time, and drive journey-driven transformation initiatives.

    Read More
    • Enterprise
    • New York, USA
    • Founded: 1997
    • More than $100 BN
    • 75,001 to 1,00,000
  • The Engagecx platform provides users with detailed updates of customer activity by using the location analytics feature. It offers the necessary tools and information to collaborate with key customers. The platform helps businesses to analyze and transform data in real-time from physical and digital sources. It also helps users to calculate the engagement score for each customer based on their level of engagement.

    Read More
    • Startup
    • Atlanta, USA
    • Founded: 2015
    • Below $10 MN
    • 1 to 50
  • UserReplay collaborates analytics, replay, and session data to quantify, monetize, and prioritize segments for revenue optimization. It provides the best conversion potential of any customer experience analytics tool. The company helps in increasing revenues, enhancing conversions, and streamlining capabilities throughout the business. Their SaaS offering collects visitor data through the inclusion of a small snippet of JavaScript that is fully secured and compliant with privacy regulations. The company allows businesses to isolate anomalies and work on opportunities that impact the largest number of customers.

    Read More
    • Startup
    • Founded: 2009
    • 501 to 1,000
  • Pointillist offers customer journey analytics software as a SaaS solution to help customers improve the marketing and customer experience. Pointillist’s customer journey analytics solution provides a unified view of the customers as they interact with various brands across different touchpoints. It also offers quick integration of data across a variety of systems and channels. Pointillist’s customer journey analytics software can be employed across an enterprise to enhance customer acquisition, reduce churn, enhance customer experience, and improve the marketing RoI.

    Read More
    • Enterprise
    • Massachusetts, USA
    • Founded: 2014
    • Below $10 MN
    • 501 to 1,000
  • Clicktale relates its metrics to actual customer behavior, machine, and human intelligence to provide better outcomes. The company's consultants across the globe help users in embeding and scaling across their organizations through training, usage, and adoption initiatives to assure a single point of truth in understanding digital behavior. Also, Clicktale's robust system architecture can efficiently manage large, unpredictable workloads, seasonal traffic growth, and significant surges.

    Read More
    • Enterprise
    • Ramat Gan, Israel
    • Founded: 2006
    • 101 to 500
  • ForeSee CX Suite offers a total view of the customer journey. It allows users to measure every touchpoint with one CX metric. The company has developed a cause-and-effect framework, which helps users in connecting their CX enhancements to tangible business outcomes like purchase, recommend (NPS) and more. ForeSee CX Measurement captures customer feedback in a way that enables businesses to precisely prioritize on the impactful business drivers.

    Read More
    • Enterprise
    • Ann Arbor, Michigan, US
    • Founded: 2001
    • $51MN to $100MN
    • 101 to 500
  • QPC Journey offers a visual way to understand and analyze customer journeys. It provides organizations with the Customer Effort Score (CES) metric, that provides the dual benefits of representing the external customer perception as well as the operational interpretation of what matters for customers. The company's QPC Discover tool provides businesses with powerful analytics to help them gain insights across the entire contact center system. QPC Journey helps users to visualize every facet of the customer journey and identify the largest drivers of customer effort.

    Read More
    • Enterprise
    • 501 to 1,000
  • AgilOne is a customer data platform which has been developed to support advanced enterprise needs. The platform enables marketers to easily access and explore customer data by using interactive dashboards. AgilOne standardizes data across all sources and enriches the customer data with first and third-party attributes like income and demographic, social profile data, etc. The platform assures data accuracy with exact and fuzzy matching to dedupe and connect online cookie and profile data and offline customer data into a single, persistent ID.

    Read More
    • Startup
    • California, USA
    • Founded: 2006
    • $11MN to $50MN
    • 101 to 500
  • Civis Analytics enables organizations to combine multiple data sources into a single customer graph, which is further enhanced with the company's proprietary data. The company helps businesses in gaining deeper insights about the campaigns or audiences which drive maximum growth, by providing cross channel analysis. The company's Predictive Modeling solutions provide the models and tools required to build and activate segments.

    Read More
    • Startup
    • Illinois, USA
    • Founded: 2013
    • Below $10 MN
    • 101 to 500

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Customer Journey Analytics Software tools.
3.61
3.51
3.44
  • Breadth and Depth of Product Offerings

    • Product Offerings

    • licenses

      Professional | Enterprise |
    • Services

      Managed Services | Support and maintenance services | Consulting | Training and Education services | Any other professional service |
  • Product Features and Functionality

    • Product Functionality

    • Touchpoints

      Social Media | Web | Mobile | Email | Branch/Store | Call center | Promotional events | Sales representative | Survey data | Others |
    • Technology Used

      Predictive Analytics | Machine Learning | Big Data |
    • Data Format

      Text | Image | Audio/Speech | Video |
    • Applications Served

      Customer segmentaion and targeting | Customer behavioral analysis | Brand Management | Competitive intelligence | Product management | Customer relationship management | Channel experience analytics | Campaign management | Customer loyalty and process management | Others (Please Specify) |
  • Product Differentiation and Impact on Customer Value

    • Preferred Mode of Delivery

      Full Time Equivalent | Subscription / Licensing | Per User Basis |
    • Industry Vertical

      Retail and eCommerce | Healthcare and Life Sciences | IT and Telecom | Government and Public Sector | BFSI | Manufacturing | Media and Entertainment | Travel and Hospitality | Automotive and Transportation | Energy and Utilities | Other Industry Verticals |
    • Deployment Model

      On-Premise | Hybrid | Hosted / On-Cloud |
    • Channel of Delivery

      Directly | Through Partners / Third-Party Vendors |
  • Product Branding

    • Level of Support

    • services

      Technical Support | Customer Support | Sales Support | Other support services |
    • Pre Sales Support

      Software Requirement Specification (SRS) | Product Demos | Others (Please specify) |
    • Channel for Delivery of Support Services

      On-Site Support | Remote Support |
  • Geographic Footprint

    • Direct Presence - North America

    • Direct Presence - Europe

    • Direct Presence - Asia-Pacific

    • Direct Presence - Middle East and Africa

    • Sales Office - North America

    • Direct Presence - Latin America

    • Sales Office - Europe

    • Sales Office - Asia-Pacific

    • Sales Office - Middle East and Africa

    • Sales Office - Latin America

    • Channel Partners - North America

    • Channel Partners - Europe

    • Channel Partners - Middle East and Africa

    • Channel Partners - Asia-Pacific

    • Channel Partners - Latin America

  • Channel Strategy and Fit

    • Distibutors Landscape

    • Business Expansion Strategy

    • Partner Ecosystem

      OEMs | Other Partner Ecosystem | Managed Service Providers | Distributors | Value Added Resellers (VAR) | System Integrators | Consultants |
  • Effectiveness of Organic Growth Strategy

    • New Product/Platform Launch

    • Strategy to Address New Target Audience

    • Business Expansion Strategy

    • R&D Spend

      Less than 5% | 5% - 10% | 15% - 20% | 10% - 15% | More than 20% |
  • Mergers and Acquisitions Strategy

    • M&A

    • Partnerships and Collaborations

    • Joint Ventures

  • Total Funding Amount

  • Revenue

  • Funding Status

  • Improve customer targeting based on their preferences

  • Enhance customer experience

  • Customer Engagement

  • Customer behavioral analysis

TOP REVIEWS

Looking for Customer Journey Analytics Software? Get help

BE THE FIRST ONE TO REVIEW

Share your experience with potential buyers.