POINTILLIST in Customer Journey Analytics Software

The solution uses predictive analytics and machine learning techniques to discover the most important customer journeys so that enterprises can focus on the most impactful concerns and opportunities. The company’s customer journey analytics software provides automated alerts that enable marketing and customer experience teams to automatically engage with each customer at the right time, through the preferred channel and in a relevant, personalized way. It enables marketers to understand the customer journey by applying 4 steps. The software targets the customer group by segmenting customers based on their behavior and demographics. It then discovers the critical paths taken by the customers to guide them with the easy path and to provide automated engagement throughout the journey. Pointillist’s customer journey analytics software can be employed across an enterprise to enhance customer acquisition, reduce churn, enhance customer experience, and improve the marketing RoI.

USP : Pointillist offers customer journey analytics as a SaaS solution to help customers improve the marketing and customer experience. Pointillist’s customer journey analytics solution provides a unified view of the customers as they interact with various brands across different touchpoints. It also offers quick integration of data across a variety of systems and channels.

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POINTILLIST detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
0.80
2.20
1.65
Product Features and Functionality
2.80
3.60
2.75
Product Differentiation and Impact on Customer Value
2.25
3.30
3.70
Product Branding
2.90
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

POINTILLIST has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    Manufacturing-All

    16 Participants

  • Niche Quadrant

    Media and Entertainment-All

    17 Participants

  • Niche Quadrant

    BFSI-All

    20 Participants

STRENGTHS
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / services
    Customer Support
  • Product Maturity / services
    Sales Support
  • Product Maturity / services
    Technical Support
  • Product Maturity / Touchpoints
    Email
  • Product Maturity / Touchpoints
    Mobile
  • Product Maturity / Touchpoints
    Web
  • Company Maturity
    Geographic Footprint
  • Product Maturity
    Product Branding
  • Product Maturity / Data Format
    Audio/Speech
  • Product Maturity / Data Format
    Image
  • Product Maturity / Data Format
    Text
  • Product Maturity / Data Format
    Video
  • Product Maturity / Pre Sales Support
    Software Requirement Specification (SRS)
  • Company Maturity
    Channel Strategy and Fit
  • Company Maturity
    Effectiveness of Organic Growth Strategy
  • Company Maturity
    Mergers and Acquisitions Strategy
  • Product Maturity / Touchpoints
    Social Media
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Product Differentiation and Impact on Customer Value
WEAKNESSES
  • Company Maturity / Partner Ecosystem
    OEMs
  • Company Maturity / Partner Ecosystem
    Other Partner Ecosystem
  • Product Maturity / Pre Sales Support
    Others (Please specify)
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Strategy to Address New Target Audience
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Business Expansion Strategy
  • Company Maturity / Channel Strategy and Fit
    Business Expansion Strategy
  • Company Maturity / Mergers and Acquisitions Strategy
    Joint Ventures
  • Product Maturity / Breadth and Depth of Product Offerings
    licenses
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Company Maturity / Geographic Footprint
    Channel Partners - North America
  • Company Maturity / Geographic Footprint
    Direct Presence - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Direct Presence - Europe
  • Company Maturity / Geographic Footprint
    Direct Presence - Latin America
  • Company Maturity / Geographic Footprint
    Direct Presence - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Direct Presence - North America
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise

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POINTILLIST Presence in Customer Journey Analytics Software

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