The solution uses predictive analytics and machine learning techniques to discover the most important customer journeys so that enterprises can focus on the most impactful concerns and opportunities. The company’s customer journey analytics software provides automated alerts that enable marketing and customer experience teams to automatically engage with each customer at the right time, through the preferred channel and in a relevant, personalized way. It enables marketers to understand the customer journey by applying 4 steps. The software targets the customer group by segmenting customers based on their behavior and demographics. It then discovers the critical paths taken by the customers to guide them with the easy path and to provide automated engagement throughout the journey. Pointillist’s customer journey analytics software can be employed across an enterprise to enhance customer acquisition, reduce churn, enhance customer experience, and improve the marketing RoI.
USP : Pointillist offers customer journey analytics as a SaaS solution to help customers improve the marketing and customer experience. Pointillist’s customer journey analytics solution provides a unified view of the customers as they interact with various brands across different touchpoints. It also offers quick integration of data across a variety of systems and channels.