SAP SE in Customer Journey Analytics Software

SAP is an enterprise-level multichannel eCommerce and customer engagement software suite. It enables marketers to link customers across all channels and point-of-sale data to create a complete profile of the customers’ information, related to the customers’ behavior during their journeys. It further analyzes the customers’ interactions and accordingly provides customers with personalized recommendations in pursuit of selecting the right products and services. Furthermore, the SAP Hybris Marketing Cloud empowers marketers to connect their marketing and commerce systems with each other.
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USP : SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models.

BUYERS
VENDORS
EXPERTS
3.0
ANALYSTS
 

SAP SE detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
3.95
Product Features and Functionality
3.10
3.60
3.15
Product Differentiation and Impact on Customer Value
3.40
3.30
3.35
Product Branding
3.20
3.80
3.55
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SAP SE has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
WEAKNESSES

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Data Format
    Text
  • Channel of Delivery
    Directly
  • Touchpoints
    Web
  • services
    Sales Support
  • services
    Customer Support
  • Industry Vertical
    Travel and Hospitality
  • Industry Vertical
    Healthcare and Life Sciences

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SAP SE Presence in Customer Journey Analytics Software

Questions & Answers

TOP REVIEWS

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