SAP is an enterprise-level multichannel eCommerce and customer engagement software suite. It enables marketers to link customers across all channels and point-of-sale data to create a complete profile of the customers’ information, related to the customers’ behavior during their journeys. It further analyzes the customers’ interactions and accordingly provides customers with personalized recommendations in pursuit of selecting the right products and services. Furthermore, the SAP Hybris Marketing Cloud empowers marketers to connect their marketing and commerce systems with each other.Show More
USP : SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models.
|Breadth and Depth of Product Offerings|
|Product Features and Functionality|
|Product Differentiation and Impact on Customer Value|
Europe , Latin America , Asia-Pacific , Middle East and Africa , North America
SAP SE Presence in Customer Journey Analytics Software
SAP provides software and services across 180 countries through its various subsidiaries. The company keeps investing in its R&D activities. In 2016, SAP has invested 13.8% of its total revenue in R&D activities. The company expands its product portfolio and customer base through organic as well as inorganic growth strategies. In the customer journey analytics market, the company has launched new products. For instance, SAP launched the SAP Hybris Marketing solution, which uses real-time data and continuously updates a 360 profile of both existing and potential customers. It enables marketers to reach out to their customers through individual campaigns across all customer touchpoints. Further, the company has formed partnerships and acquired some of the leading software companies. For instance, in December 2016, SAP acquired Abakus, a cloud-based solution provider for cross-channel marketing measurement and optimization. Abakus combines the data, generated through customer interactions and marketing activities, and analyzes it to enhance the organizational performance. In addition, it helps in increasing the marketing Return on Investment (RoI) through closed-loop integration with its execution platforms. Similarly, in February 2015, SAP partnered with various software companies, including BloomReach, Facebook, Marketo, Sprinklr, and Turn, to provide extensions for SAP's Hybris Marketing solution. This partnership has helped SAP to integrate its SAP Hybris Marketing solution with these leading vendors.