SAP SE in Customer Journey Analytics Software

SAP is an enterprise-level multichannel eCommerce and customer engagement software suite. It enables marketers to link customers across all channels and point-of-sale data to create a complete profile of the customers’ information, related to the customers’ behavior during their journeys. It further analyzes the customers’ interactions and accordingly provides customers with personalized recommendations in pursuit of selecting the right products and services. Furthermore, the SAP Hybris Marketing Cloud empowers marketers to connect their marketing and commerce systems with each other.

USP : SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models.

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SAP SE detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
1.65
Product Features and Functionality
3.10
3.60
2.75
Product Differentiation and Impact on Customer Value
3.40
3.30
3.70
Product Branding
3.20
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SAP SE has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Product Maturity / Pre Sales Support
    Product Demos
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Company Maturity / Geographic Footprint
    Direct Presence - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Direct Presence - Europe
  • Company Maturity / Geographic Footprint
    Direct Presence - Latin America
  • Company Maturity / Geographic Footprint
    Direct Presence - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Direct Presence - North America
  • Company Maturity / Geographic Footprint
    Sales Office - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Sales Office - Europe
  • Company Maturity / Geographic Footprint
    Sales Office - Latin America
  • Company Maturity / Geographic Footprint
    Sales Office - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Sales Office - North America
  • Product Maturity / Channel of Delivery
    Directly
  • Product Maturity / Channel of Delivery
    Through Partners / Third-Party Vendors / MSSPs
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Campaign management
  • Product Maturity / Applications Served
    Competitive intelligence
  • Product Maturity / Applications Served
    Customer behavioral analysis
  • Product Maturity / services
    Customer Support
  • Product Maturity / services
    Other support services
WEAKNESSES
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Touchpoints
    Branch/Store
  • Company Maturity / R&D Spend
    10% - 15%
  • Company Maturity / R&D Spend
    5% - 10%
  • Company Maturity / R&D Spend
    Less than 5%
  • Company Maturity / R&D Spend
    More than 20%
  • Product Maturity / Industry Vertical
    Automotive and Transportation
  • Product Maturity / Industry Vertical
    Energy and Utilities
  • Product Maturity / Industry Vertical
    Other Industry Verticals
  • Product Maturity / Applications Served
    Others(Please Specify)
  • Product Maturity / Data Format
    Video
  • Company Maturity / Effectiveness of Organic Growth Strategy
    New Product/Platform Launch
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Strategy to Address New Target Audience
  • Product Maturity / Services
    Managed Services
  • Product Maturity / Touchpoints
    Others
  • Product Maturity / Touchpoints
    Promotional events
  • Product Maturity / Touchpoints
    Sales representative

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TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Data Format
    Text
  • Channel of Delivery
    Directly
  • Touchpoints
    Web
  • services
    Sales Support
  • services
    Customer Support
  • Industry Vertical
    Travel and Hospitality
  • Industry Vertical
    Healthcare and Life Sciences

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SAP SE Presence in Customer Journey Analytics Software

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