SAP provides an enterprise-grade multichannel eCommerce and customer engagement software suite. It enables marketers to link customers across all channels and point-of-sale data to create a complete profile of the customers’ information, related to the customers’ behavior during their journeys. It further analyzes the customers’ interactions and accordingly provides customers with personalized recommendations in pursuit of selecting the right products and services. Furthermore, the SAP Hybris Marketing Cloud empowers marketers to connect their marketing and commerce systems with each other.

USP : SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models. SAP Hybris Marketing helps companies to know more about their customers in real-time which enables social monitoring and engagement.

BUYERS
VENDORS
EXPERTS
3.0
ANALYSTS
 

SAP SE detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
1.65
2.20
1.65
Product Features and Functionality
3.10
3.60
2.75
Product Differentiation and Impact on Customer Value
3.40
3.30
3.70
Product Branding
3.20
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SAP SE has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Product Maturity / Pre Sales Support
    Product Demos
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Channel of Delivery
    Directly
  • Product Maturity / Channel of Delivery
    Through Partners / Third-Party Vendors
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Campaign management
  • Product Maturity / Applications Served
    Competitive intelligence
  • Product Maturity / Applications Served
    Customer behavioral analysis
  • Product Maturity / services
    Customer Support
  • Product Maturity / services
    Other support services
  • Product Maturity / services
    Sales Support
  • Product Maturity / Services
    Support and maintenance services
  • Product Maturity / services
    Technical Support
  • Product Maturity / Touchpoints
    Call center
  • Product Maturity / Touchpoints
    Email
  • Product Maturity / Touchpoints
    Mobile
  • Product Maturity / Touchpoints
    Social Media
  • Product Maturity / Touchpoints
    Web
  • Product Maturity
    Product Branding
  • Product Maturity
    Product Differentiation and Impact on Customer Value
WEAKNESSES
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Touchpoints
    Branch/Store
  • Product Maturity / Industry Vertical
    Automotive and Transportation
  • Product Maturity / Industry Vertical
    Energy and Utilities
  • Product Maturity / Industry Vertical
    Other Industry Verticals
  • Product Maturity / Applications Served
    Others (Please Specify)
  • Product Maturity / Data Format
    Video
  • Product Maturity / Services
    Managed Services
  • Product Maturity / Touchpoints
    Others
  • Product Maturity / Touchpoints
    Promotional events
  • Product Maturity / Touchpoints
    Sales representative
  • Product Maturity / Touchpoints
    Survey data
  • Product Maturity / Applications Served
    Channel experience analytics
  • Product Maturity / Services
    Consulting
  • Product Maturity / Applications Served
    Customer loyalty and process management
  • Product Maturity / Services
    Training and Education services
  • Product Maturity / Breadth and Depth of Product Offerings
    licenses
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TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Industry Vertical
    Travel and Hospitality
  • Channel of Delivery
    Directly
  • Touchpoints
    Web
  • services
    Sales Support
  • services
    Customer Support
  • Services
    Support and maintenance services
  • Industry Vertical
    Healthcare and Life Sciences

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SAP SE Presence in Customer Journey Analytics Software

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Marie Stelle

Engagement Partner - 360Quadrants.com