Verint Systems provides its solutions to countries in the Americas, Europe, MEA, and APAC across various verticals, including automotive, BFSI, government, healthcare, hospitality, outsourcing services, publishing, retail, consumer goods, technology, telecommunications, travel, and utilities. The company invests significantly in R&D activities to strengthen its product portfolio. In 2017, Verint invested 16.1% of its total revenue in R&D activities. The company focuses on organic and inorganic growth strategies to maintain a leading position in the customer journey analytics market. For instance, in November 2016, Verint Systems enhanced the capabilities of its Enterprise Feedback Management (EFM) solution by adding geo-location targeting, which enables clients to add location to a customer’s basic profile, thereby increasing survey participation and providing a rich, personalized view of the customer activities. Furthermore, as a part of its inorganic growth strategy, Verint has partnered and collaborated with various companies and has also acquired significant players in the customer journey analytics market to expand its regional reach. In July 2017, Verint partnered with Group Elite Communications, a professional and managed services provider, to integrate Verint’s customer engagement solutions with Group Elite’s professional sales, consulting, and support services. These services can be implemented through on-premises, cloud, and hybrid deployment models. Additionally, in November 2016, Verint acquired OpinionLab, a customer engagement solutions provider. The acquisition has helped Verint strengthen its competencies in customer engagement optimization for listening, analyzing, and acting on the VoC across all channels, including digital, voice, text, and social.