SALESFORCECOM INC in Customer Journey Analytics Software

Journey Builder is a marketing automation platform that enables marketers to monitor and analyze customer journeys. It provides a drag-and-drop interface to measure customer engagements and deliver a series of activities to guide customers throughout their journey. It delivers all customer information to predict customer’s current needs and puts them on the right path to meet their requirements. The Journey Builder extracts data from all the customer touchpoints, including email, push notifications, SMS, advertisements, apps, and the web to monitor customers’ sales activities and guide them according to their needs. The Audience Builder helps the marketer in collecting data from all the sources, such as service cloud, sales cloud, web analytics, and offline data, and in building a single view for every customer.
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USP : Salesforce offers Marketing Cloud, a cloud-based digital marketing platform, for the customer journey analytics market. The Marketing Cloud consists of various products, such as Journey Builder and Audience Builder.

BUYERS
VENDORS
EXPERTS
3.4
ANALYSTS
 

SALESFORCECOM INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.10
2.20
1.65
Product Features and Functionality
4.40
3.60
2.75
Product Differentiation and Impact on Customer Value
3.70
3.30
3.70
Product Branding
2.75
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SALESFORCECOM INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Product Maturity / Pre Sales Support
    Others (Please specify)
  • Company Maturity / Partner Ecosystem
    Managed Service Providers
  • Company Maturity / Partner Ecosystem
    OEMs
  • Company Maturity / Partner Ecosystem
    Other Partner Ecosystem
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Services
    Any other professional service
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Campaign management
  • Product Maturity / Applications Served
    Channel experience analytics
  • Product Maturity / Applications Served
    Competitive intelligence
  • Product Maturity / Services
    Consulting
  • Product Maturity / Applications Served
    Customer behavioral analysis
  • Product Maturity / Applications Served
    Customer loyalty and process management
  • Product Maturity / Applications Served
    Customer relationship management
  • Product Maturity / Applications Served
    Customer segmentaion and targeting
  • Product Maturity / Applications Served
    Product management
WEAKNESSES
  • Company Maturity / Effectiveness of Organic Growth Strategy
    New Product/Platform Launch
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Strategy to Address New Target Audience
  • Company Maturity / Mergers and Acquisitions Strategy
    M&A
  • Company Maturity / Mergers and Acquisitions Strategy
    Partnerships and Collaborations
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
  • Product Maturity / Touchpoints
    Call center
  • Company Maturity / R&D Spend
    15% - 20%
  • Company Maturity / R&D Spend
    5% - 10%
  • Company Maturity / R&D Spend
    Less than 5%
  • Company Maturity / R&D Spend
    More than 20%
  • Product Maturity / Data Format
    Video
  • Company Maturity / Mergers and Acquisitions Strategy
    Joint Ventures
  • Product Maturity
    Product Branding
  • Product Maturity / Product Branding
    Level of Support
  • Product Maturity / Services
    Managed Services
  • Product Maturity / Touchpoints
    Branch/Store
  • Product Maturity / Touchpoints
    Sales representative

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TOP USECASES
TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Industry Vertical
    Travel and Hospitality
  • Touchpoints
    Email
  • Applications Served
    Channel experience analytics
  • Product Features and Functionality
    Product Functionality
  • Touchpoints
    Web
  • Industry Vertical
    Healthcare and Life Sciences
  • Applications Served
    Customer relationship management

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SALESFORCECOM INC Presence in Customer Journey Analytics Software

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