Salesforce Journey Builder Reviews & Details

Salesforce Journey Builder is a marketing automation platform that enables marketers to monitor and analyze customer journeys. It provides a drag-and-drop interface to measure customer engagements and deliver a series of activities to guide customers throughout their journey. It delivers all customer information to predict customer’s current needs and puts them on the right path to meet their requirements. The solution extracts data from all the customer touchpoints, including email, push notifications, SMS, advertisements, apps, and the web to monitor customers’ sales activities and guide them according to their needs. The Audience Builder helps the marketer to collect data from multiple sources, such as service cloud, sales cloud, web analytics, and offline data, and in building a single view for every customer.

USP : Salesforce offers Marketing Cloud, a cloud-based digital marketing platform, for the customer journey analytics market. The Marketing Cloud consists of various products, such as Journey Builder and Audience Builder. The company enables businesses to communicate seamlessly across multiple channels so that the customers receive right information, wherever they are.

BUYERS
VENDORS
EXPERTS
3.4
ANALYSTS
 

SALESFORCECOM INC detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.10
2.20
1.65
Product Features and Functionality
4.40
3.60
2.75
Product Differentiation and Impact on Customer Value
3.70
3.30
3.70
Product Branding
2.75
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

SALESFORCECOM INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Product Maturity / Pre Sales Support
    Others (Please specify)
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Product Features and Functionality
    Product Functionality
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Services
    Any other professional service
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Campaign management
  • Product Maturity / Applications Served
    Channel experience analytics
  • Product Maturity / Applications Served
    Competitive intelligence
  • Product Maturity / Services
    Consulting
  • Product Maturity / Applications Served
    Customer behavioral analysis
  • Product Maturity / Applications Served
    Customer loyalty and process management
  • Product Maturity / Applications Served
    Customer relationship management
  • Product Maturity / Applications Served
    Customer segmentaion and targeting
  • Product Maturity / Applications Served
    Product management
  • Product Maturity / Services
    Support and maintenance services
  • Product Maturity / Services
    Training and Education services
  • Product Maturity / Touchpoints
    Email
WEAKNESSES
  • Product Maturity / Breadth and Depth of Product Offerings / ...
    Difficult
    Requires building two separate journeys to do the same thing makes it very cumbersome. Show More
  • Product Maturity / Applications Served / Product management
    Takes Time
    It is very slow in building things.
  • Product Maturity / Product Features and Functionality / Prod...
    Lacks Features
    Finding information in the History tab of Journey Builder very difficult. Show More
  • Product Maturity / Technology Used / Big Data
    Not Instant
    Not possible to trigger activities the moment the customer has clicked. Engagement Splits do not enable selecting dynamic links, the variables are not recognized. Show More
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Preferred Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Preferred Mode of Delivery
    Subscription / Licensing
  • Product Maturity / Touchpoints
    Call center
  • Product Maturity / Data Format
    Video
  • Product Maturity
    Product Branding
  • Product Maturity / Product Branding
    Level of Support
  • Product Maturity / Services
    Managed Services
  • Product Maturity / Touchpoints
    Branch/Store
  • Product Maturity / Touchpoints
    Sales representative
  • Product Maturity / services
    Customer Support
  • Product Maturity / services
    Sales Support
  • Product Maturity / services
    Technical Support
  • Product Maturity / Channel for Delivery of Support Services
    Remote Support
  • Product Maturity / Pre Sales Support
    Product Demos
See More

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TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Industry Vertical
    Travel and Hospitality
  • Touchpoints
    Email
  • Applications Served
    Channel experience analytics
  • Product Features and Functionality
    Product Functionality
  • Touchpoints
    Web
  • Industry Vertical
    Healthcare and Life Sciences
  • Applications Served
    Customer relationship management

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SALESFORCECOM INC Presence in Customer Journey Analytics Software

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Marie Stelle

Engagement Partner - 360Quadrants.com