Kitewheel Customer Journey Hub orchestrates marketing and sales technologies to provide contextual interactions throughout the touchpoints. Furthermore, it enables marketers to target individual customers in the real time and helps them in creating optimized customer journeys. Kitewheel Customer Journey Hub provides various features, such as personalized interactions, real-time analytics, and journey process testing. The company provides its solutions through the cloud deployment model and offers product training to support its customer journey analytics customers.
USP : Kitewheel provides customer journey analytics software through the Customer Engagement Hub (CEH). CEH enables marketers to use the existing legacy systems and infrastructures to make the customers’ journey more interactive across all the touchpoints. The platform provides marketers with a better visibility about their customers interactions with their organizations, thereby delivering deep insights and facilitating better customer journeys.
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KITEWHEEL Presence in Customer Journey Analytics Software
Kitewheel offers its solutions across the globe through its business ecosystem, which consists of channel partners, technology partners, and resellers. The company has adopted effective organic and inorganic business strategies. As a part of its organic growth strategies, the company has extensively involved itself in R&D activities to launch new products and enhance the capabilities of the existing ones. For instance, in May 2016, Kitewheel upgraded the capabilities of its existing product, Customer Journey Hub, with the launch of Kitewheel 2016. The new product consists of various capabilities to plan, manage, and optimize the customers’ journey. Additionally, the company has introduced several new services. In December 2016, Kitewheel launched Customer Journey Strategy Practice to support its customer journey software and implementation services. Furthermore, as a part of its inorganic strategies, the company has undertaken various partnerships. Recently, in May 2017, Kitewheel partnered with Nucleate, a data-driven marketing company. The partnership has enabled Nucleate to provide its clients real-time journey mapping and data, based on the customer journey to improve the marketing efficiencies.
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