360 Score: 3.61
For Vendors

IBM CORPORATION in Customer Journey Analytics Software

  • New York, USA
  • 1911
  • $50BN to $100BN
BFSI, Manufacturing, Media and Entertainment, Travel and Hospitality, Retail and eCommerce, Healthcare and Life Sciences, Energy and Utilities, IT and Telecom, Automotive and Transportation, Government and Public Sector
Europe, Middle East and Africa, Asia-Pacific, Latin America, North America
Company Overview
IBM's Customer Experience (CX) analytics software enables marketers to visualize and analyze each customer’s journey across multiple touchpoints. It helps them understand how customers interact with brands, so that they can create the easiest and optimal journey for their customers, which can increase the revenue, and bring customer satisfaction and brand loyalty. The software also allows marketers to monitor customers’ activities on each touchpoint and its impact of conversion in another touchpoint. The company provides various support services, including IBM knowledge center, IBM support portal, and the CX analytics community to support its customers in a better manner.

IBM provides Watson Customer Experience Analytics and IBM Digital Analytics. IBM Watson provides better visibility into end-to-end journeys and their effectiveness while providing businesses with the ability to visualize the actual customer experience on their digital channels. IBM solutions come loaded with important features, including role-based dashboards, flexible reporting, session replay, eventing and alerting, journey analytics, site optimization, and mindset analysis.

IBM CORPORATION Popular Comparisons
Evaluated against 212 key buying criteria
  • Product Demos
  • Remote Support
  • Hosted / On-Cloud
  • Directly
  • Any other professional service
  • Campaign management
  • Channel experience analytics
  • Consulting
  • Customer behavioral analysis
  • Customer loyalty and process management
  • Customer relationship management
  • Customer segmentaion and targeting
  • Customer Support
  • Other support services
  • Product management
  • Sales Support
  • Support and maintenance services
  • Technical Support
  • Training and Education services
  • Branch/Store
  • No Weaknesses
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IBM CORPORATION Presence in Customer Journey Analytics Software
IBM has been a distinguished global provider of analytical and cloud computing solutions and has a strong presence in several verticals. The company has a direct presence in North America; Latin America; APAC; and Europe, Middle East, and Africa (EMEA). IBM offers its analytics products through its separate division, namely, Watson, to meet the requirements of its analytics users. The company focuses on providing quality services to its customers by enhancing its sales and delivery channel. In addition, it implements customer-centric skills and specialized practices. These practices help companies to deliver value and build an extensive optimized partner ecosystem to transform the business processes of its customers. IBM is associated with various partners and resellers, including Mainline Information Systems, Prolifics, and Tata Consultancy Services. The company keeps investing in R&D activities to strengthen its product portfolio and meet the customer’s requirements. For instance, in 2017, IBM invested 7.2% of its revenue in R&D activities. Furthermore, in July 2016, it introduced new features and enhancements to its Digital Analytics platform, including standard workspaces organization. Similarly, the company provides various support services, such as education support, IBM training, customer support, sales support, and technical support to help its clients resolve product-related queries. Further, as a part of its inorganic strategies, IBM has partnered and collaborated with various companies. For instance, IBM collaborated with Siemens AG to integrate IBM’s Watson analytics, which is powered with Cognos, into MindSphere, a cloud-based Siemens operating system for IoT. With this collaboration, IBM can expand its Watson’s expertise using the cloud.
#1 Product Features and Functionality / Applications Served
#2 Product Features and Functionality / Touchpoints
#3 Product Features and Functionality / Data Format
#4 Services / Support and maintenance services
#5 Applications Served / Customer segmentaion and targeting


IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant


  • Niche Quadrant