IBM CORPORATION in Customer Journey Analytics Software

This software enables marketers to visualize and analyze each customer’s journey across multiple touchpoints. It helps them understand how customers interact with brands, so that they can create the easiest and optimal journey for their customers, which can increase the revenue, and bring customer satisfaction and brand loyalty. The Customer Experience (CX) analytics software enables marketers to monitor customers’ activities on each touchpoint and its impact of conversion in another touchpoint. The company provides various support services, including IBM knowledge center, IBM support portal, and the CX analytics community to support its customers in a better manner.

USP : IBM provides customer journey analytics software solutions with its products, IBM Watson Customer Experience Analytics and IBM Digital Analytics. It provides various features, including role-based dashboards, flexible reporting, session replay, eventing and alerting, journey analytics, site optimization, and mindset analysis.

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IBM CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
2.20
2.80
1.65
Product Features and Functionality
3.60
4.10
2.75
Product Differentiation and Impact on Customer Value
3.30
1.65
3.70
Product Branding
3.80
3.80
3.80
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

IBM CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    18 Participants

  • Niche Quadrant

    All-Asia-Pacific

    20 Participants

  • Niche Quadrant

    All-Europe

    19 Participants

STRENGTHS
  • Company Maturity / Partner Ecosystem
    OEMs
  • Company Maturity / Partner Ecosystem
    Other Partner Ecosystem
  • Product Maturity / Pre Sales Support
    Product Demos
  • Company Maturity / Geographic Footprint
    Channel Partners - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Channel Partners - Europe
  • Company Maturity / Geographic Footprint
    Channel Partners - Latin America
  • Company Maturity / Geographic Footprint
    Channel Partners - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Channel Partners - North America
  • Company Maturity / Geographic Footprint
    Direct Presence - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Direct Presence - Europe
  • Company Maturity / Geographic Footprint
    Direct Presence - Latin America
  • Company Maturity / Geographic Footprint
    Direct Presence - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Direct Presence - North America
  • Company Maturity / Geographic Footprint
    Sales Office - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Sales Office - Europe
  • Company Maturity / Geographic Footprint
    Sales Office - Latin America
  • Company Maturity / Geographic Footprint
    Sales Office - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Sales Office - North America
  • Company Maturity / Partner Ecosystem
    Consultants
  • Company Maturity / Partner Ecosystem
    Distributors
WEAKNESSES
  • Company Maturity / Partner Ecosystem
    Managed Service Providers
  • Product Maturity / Breadth and Depth of Product Offerings
    Product Offerings
  • Company Maturity / Effectiveness of Organic Growth Strategy
    Strategy to Address New Target Audience
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Deployment Model
    On-Premise
  • Product Maturity / Preferred Mode of Delivery
    Per User Basis
  • Product Maturity / Touchpoints
    Others
  • Product Maturity / Touchpoints
    Sales representative
  • Company Maturity / R&D Spend
    10% - 15%
  • Company Maturity / R&D Spend
    15% - 20%
  • Company Maturity / R&D Spend
    5% - 10%
  • Company Maturity / R&D Spend
    Less than 5%
  • Product Maturity / Data Format
    Video
  • Company Maturity / Mergers and Acquisitions Strategy
    Joint Ventures
  • Product Maturity / Touchpoints
    Survey data
  • Product Maturity / Applications Served
    Brand Management
  • Product Maturity / Applications Served
    Competitive intelligence
  • Product Maturity / Product Branding
    Level of Support
  • Company Maturity / Effectiveness of Organic Growth Strategy
    New Product/Platform Launch

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TOP FEATURES
  • Product Features and Functionality
    Applications Served
  • Product Features and Functionality
    Touchpoints
  • Product Features and Functionality
    Data Format
  • Channel of Delivery
    Directly
  • services
    Sales Support
  • Applications Served
    Channel experience analytics
  • Services
    Any other professional service
  • Applications Served
    Customer relationship management
  • Touchpoints
    Web
  • Touchpoints
    Email

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IBM CORPORATION Presence in Customer Journey Analytics Software

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