IBM CORPORATION Presence in Customer Journey Analytics Software
IBM has been a distinguished global provider of analytical and cloud computing solutions and has a strong presence in several verticals. The company has a direct presence in North America; Latin America; APAC; and Europe, Middle East, and Africa (EMEA). IBM offers its analytics products through its separate division, namely, Watson, to meet the requirements of its analytics users. The company focuses on providing quality services to its customers by enhancing its sales and delivery channel. In addition, it implements customer-centric skills and specialized practices. These practices help companies to deliver value and build an extensive optimized partner ecosystem to transform the business processes of its customers. IBM is associated with various partners and resellers, including Mainline Information Systems, Prolifics, and Tata Consultancy Services. The company keeps investing in R&D activities to strengthen its product portfolio and meet the customer’s requirements. For instance, in 2017, IBM invested 7.2% of its revenue in R&D activities. Furthermore, in July 2016, it introduced new features and enhancements to its Digital Analytics platform, including standard workspaces organization. Similarly, the company provides various support services, such as education support, IBM training, customer support, sales support, and technical support to help its clients resolve product-related queries. Further, as a part of its inorganic strategies, IBM has partnered and collaborated with various companies. For instance, IBM collaborated with Siemens AG to integrate IBM’s Watson analytics, which is powered with Cognos, into MindSphere, a cloud-based Siemens operating system for IoT. With this collaboration, IBM can expand its Watson’s expertise using the cloud.