Adobe experience manager is designed to be a central location for managing all the rich media assets, and also supports integration with existing dynamic workflows and helps in optimizing the user experience for the clients. The company has integrated Adobe Analytics into Adobe Experience Manager Assets by extracting and entering customer interaction data, which helps marketers to take viable decisions about content usage. Adobe’s clients use these solutions to manage brand content and few marketing processes. The company is improving its product portfolio and features by increasing its digital experience partners and by offering dynamic pricing models to clients.
USP : Adobe implements its Digital Asset Management Software through its innovative Adobe experience manager, which supports creative cloud integration, search and metadata management, project workflow management, dynamic media management, smart tags and analytics, and self-service portal. Adobe offers its products by various deployment methods, such as PaaS, IaaS, SaaS, and on-premises.
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ADOBE SYSTEMS INCORPORATED Presence in Digital Asset Management (DAM) Software
Adobe Systems Incorporated has always been focused towards the growth and improvement of new digital asset solutions, along with offering integrated digital marketing and media solutions to its customers. The company has made a significant investment in R&D and remained at par with industry requirements for cloud services. Adobe balances its overall growth strategy by enhancing its product portfolio through partnerships, as well as expanded its customer base. The company’s growth strategy has always been acquisitions, followed by new product launches and partnerships, to enhance its market foothold. The company plans to expand its presence in North America, Europe, APAC, and MEA through partnerships and acquisitions of small digital asset solution vendors present in these regions. For instance, it has digital experience software partnerships with Adobe Marketing Cloud, FADEL, IBM Websphere Commerce, Microsoft, SAP, and Magento. Moreover, the company has always been focused towards the development of innovative digital assets to enhance the productivity of customers. The acquisition of comScore in November 2015 shows the key growth strategy followed by Adobe. This acquisition helps in customer analytics solutions and also helps the Adobe users in digital analytics. Moreover, in December 2016, Adobe acquired TubeMogul, a leader in video advertising. This acquisition will help Adobe in deploying an easy-to-use advertising and data management solution, which includes rich media management. Furthermore, the launch of Adobe Experience Manager has also helped the company in providing its customers with more advanced digital solutions. This solution comprehensively caters to web marketing, mobile app marketing, and digital asset marketing among others.
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