ADOBE SYSTEMS INCORPORATED in Digital Asset Management (DAM) Software

Adobe Systems Incorporated has always been focused towards the growth and improvement of new digital asset solutions, along with offering integrated digital marketing and media solutions to its customers. The company has made a significant investment in R&D and remained at par with industry requirements for cloud services. Adobe balances its overall growth strategy by enhancing its product portfolio through partnerships, as well as expanded its customer base. The company’s growth strategy has always been acquisitions, followed by new product launches and partnerships, to enhance its market foothold. The company plans to expand its presence in North America, Europe, APAC, and MEA through partnerships and acquisitions of small digital asset solution vendors present in these regions. For instance, it has digital experience software partnerships with Adobe Marketing Cloud, FADEL, IBM Websphere Commerce, Microsoft, SAP, and Magento. Moreover, the company has always been focused towards the development of innovative digital assets to enhance the productivity of customers. The acquisition of comScore in November 2015 shows the key growth strategy followed by Adobe. This acquisition helps in customer analytics solutions and also helps the Adobe users in digital analytics. Moreover, in December 2016, Adobe acquired TubeMogul, a leader in video advertising. This acquisition will help Adobe in deploying an easy-to-use advertising and data management solution, which includes rich media management. Furthermore, the launch of Adobe Experience Manager has also helped the company in providing its customers with more advanced digital solutions. This solution comprehensively caters to web marketing, mobile app marketing, and digital asset marketing among others.