MEDIABEACON INC in Digital Asset Management (DAM) Software
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Summary
The company is continuously enhancing its products in features, such as user interface and marketing functions. The key differentiator here is the dynamic implementation of product specifically for the consumer product goods (CPG) industry, which requires heavy library services. The company deploys its solutions via SaaS, on-premises, and hybrid, which support easy integration with the existing systems, and can significantly reduce their capital expenditure, thus making MediaBeacon one of the reverent players in the DAM market.
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MEDIABEACON INC Presence in
Digital Asset Management (DAM) Software
MediaBeacon is one of the eminent companies with its business spread across three geographical regions, namely, North America, Europe, and APAC. The company is focusing on improving customer service, consumer experience, maintaining omni-channel consistency, improving speed to market, and lowering and mitigating costly risks. The vendor had focused on implementing DAM across verticals, but has recently repositioned its aim to heavily support CPG firms. The company has a stable channel strategy, and is enhancing it with an improved technology and integration partner vision. The company has opted for a mix of organic and inorganic strategies to grow in the market, and is also emphasizing on a better software partner vision. For instance, in May 2014, MediaBeacon and IBM entered into a partnership to enhance deployment solutions and improve DAM efficiency for both companies. The company faces some execution issues around UI and marketing functionality, but still maintains an omni-channel consistency.
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