ADOBE SYSTEMS INCORPORATED in Digital Transformation Solutions

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ADOBE SYSTEMS INCORPORATED
San Jose, USA
1982
Enterprise
84 Likes
84 Buyers Negotiating

Summary

Adobe licenses its technology to hardware manufacturers, software developers, and service providers for use in their products and solutions.
  • The company operates in three segments, namely, Digital Media, Digital Marketing, and Print & Publishing. Its marketing cloud comprises marketing services, which include web experience, analytics, social media optimization, testing & targeting, and campaign management.
  • The company delivers products through SaaS, managed service, term subscription, and pay-per-use models.
  • It delivers six marketing cloud solutions, namely, analytics, social, advertising, targeting, web & app experience management, and cross-channel campaign management.

Discussions

Strengths
  • +13
    Deployment
  • +12
    Features and Functionality
  • +11
    Expandability according to increasing data load
  • +11
    Other Business Type
  • +7
    Small and Medium Business
  • +8
    Enterprises
  • +13
    Paas
  • +13
    Branding benefits- Revenue growth & Competitive position
  • +12
    Brand recognition
  • +5
    System Integration
  • +14
    Professional Serrvices
  • +5
    Branding
  • +14
    Product Quality and Reliability
  • +5
    Adaptive
  • +8
    Managed Services
  • +7
    Professional Services
  • +6
    Stateful
  • +13
    Through Partners / Third-Party Vendors
  • +12
    Directly
  • +7
    Interactive
Cautions
  • -12
    Speech Recognition
  • -11
    Hybrid Cloud
  • -10
    Private Cloud
  • -9
    Public Cloud
  • -14
    SaaS
  • -13
    Text Recognition
  • -5
    Data Pattern Recognition
  • -8
    Contextual
  • -10
    Human Brain
  • -9
    Iterative
  • -10
    Comprehensive Disaster Recovery Plan
ADOBE SYSTEMS INCORPORATED Presence in Digital Transformation Solutions
Adobe’s strategy is to develop a large partner ecosystem in order to expand the reach and breadth of Adobe solutions in the global marketplace. The company is highly focused on providing services such as delivery assurance and enablement services to its partners and training services, including a range of traditional and online training and certifications. Apart from product offerings, the company is successfully extending its foothold in the public sectors by launching specialized cloud solutions for governments that help in transforming people engagement, streamline operations, and save money. For instance, in February 2015, Adobe launched cloud solutions for governments in order to provide citizen engagement and streamline work for public sector employees. In March 2017, Adobe launched its new product, Adobe experience cloud which helps bring all its digital cloud businesses together onto a single platform. Adobe has customized its products as per consumer requirements.Adobe is strengthening its position in the market by enhancing customer experience through strategic partnerships and acquisitions. In October 2016, Adobe partnered with Microsoft Corporation to help companies embrace digital transformation. With this partnership, Adobe is expected to make Microsoft Azure its preferred cloud platform for the Adobe marketing cloud, Adobe creative cloud, and Adobe document cloud.
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Company Size :
  Enterprise
  SME
  Startup