USP : The platform delivers a number of capabilities such as deep analytical functionality, intuitive workflow, flexible report presentation options, and a unified console for user
management, security, administration, system configuration, and monitoring. Users can embed the
MicroStrategy platform through two different modes: first, the code free integration enables users to
embed MicroStrategy into external business applications with code-free workflows; while the second, the
advanced SDK mode enables users to create white-label web and mobile applications that plug directly
into their existing security models to deliver personalized analytics. With its open API, users can easily build
highly customized BI applications for their customers.
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Product Features and Functionality
Ad Hoc Querying
Multi-tenant capabilities (for cloud deploym..
Interactive Dashboards and Reports
Customized Solutions Offered
Benchmarking and Data Modeling
Real-time Data Analytics
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MICROSTRATEGY INCORPORATED Presence in Embedded Analytics Software
MicroStrategy is among the leading providers of BI software. It provides cloud-based software solutions
that facilitate dashboards, reporting, and mobile application management. Frequent product developments
reflect the company’s commitment to innovate and offer custom-based applications that deliver analytics
combined with transactions, multimedia, mapping, and custom workflows to mobile devices. MicroStrategy
invests a major share of its revenue in R&D, which amounted to USD 73.14 million of the total revenue in
2016. In July 2017, the company released MicroStrategy 10.8 that delivers critical capabilities across
enterprise analytics, enterprise mobility, embedded analytics, enterprise cloud, and enterprise IoT, among
others. With this new release, the R Integration Pack was bundled and installed with MicroStrategy Server,
making it easier to leverage machine learning capabilities, AI integration, and predictive analytics.
Furthermore, the company leverages its extensive partnerships and agreements to expand its product
portfolio and customer base.
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