SAP is among the global leaders in cloud and analytics. With huge investments in these areas, SAP has a strong position in the analytics market. The company has grown strategically by expanding its business in six major sectors – analytics, applications, cloud, mobile, database, and technology. In the embedded analytics market, the company has driven its growth by adopting organic strategies such as new product launches and product developments. In April 2016, SAP launched a new service package for SAP S/4 HANA to provide fast and effective support for implementing the product. Moreover, in October 2015, the company launched SAP Cloud for Analytics. This solution is built on the SAP HANA cloud platform and is a high performance, real-time solution embedded with existing SAP solutions. In 2016, SAP invested a significant share of 13.8% of its revenue in R&D activities. The company has also adopted several inorganic growth strategies. It collaborated with Zoomdata, a visual analytics platform provider, in May 2017, to integrate Zoomdata’s solution and extensive big data connectivity with the SAP Analytics portfolio across a broad set of big data technologies.